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AAR Experts

AARE Will Lorenz December 2025

Take care of your roof with consistent inspections

AAR Expert Will Lorenz says proactive maintenance is key for commercial roof performance. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, I'm Alex Tolle ...


Build trust before talking price

Build trust before talking price

AAR Expert Henry Staggs shares his best advice for hiring the right contractor for your roofing project. For many people, a roof is out of sight, out of mind. So, when it comes time to have work done on the roof, whether that's maintenance on a building or new shingles on ...


How often should commercial roofs be inspected

How often should commercial roofs be inspected? A straight-talking guide for small business owners

AAR Expert Wendy Marvin says protecting your roof with consistent attention will protect your business for decades to come. Let me be blunt with you. Small commercial property owners: If you don’t have big warranties or corporate requirements dictating your maintenance schedule, you need to read this. Your commercial roof ...


Save money through proactive roof care

Save money through proactive roof care

AAR Expert Will Lorenz explains that reroofing is more cost effective if you act early. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or listen to the recording. Alex Tolle: Hello, I'm Alex Tolle with RoofersCoffeeShop and ...


AARE John Kenney December 2025

How often should a commercial roof be inspected? What owners need to know

AAR Expert John Kenney says building owners should treat their roof as an asset rather than an afterthought to get a better return on investment. A commercial roof will last a long time when it’s cared for, but even the best system won’t perform the way it should if it’s left ...


AARE November 2025 John Kenney

What impacts roofing prices and how to plan ahead

AAR Expert John Kenney says the cost of a roofing project isn’t just about the number on a proposal; it’s about the value, reliability and peace of mind it provides. Replacing or repairing a roof is one of the most significant investments a property owner makes. Whether managing a commercial facility ...


Roofing materials on shelves, Wendy Marvin’s headshot in the bottom right

Protecting your investment with knowledge

AAR Expert Wendy Marvin shares her thoughts on navigating materials, warranties and more in the roofing world. Dear homeowners and building owners, It feels like we're on our own lately, doesn't it? Constantly navigating pushbacks just to get what we need and deserve for our properties. Understanding the reality of roofing ...


Image of a stamp with Warranty written on the side. Henry Staggs’ headshot overlayed in the bottom right

Understand roofing warranties

AskARoofer Expert Henry Staggs shares what every homeowner and business owner should know about warranties. When you invest in a roof, whether it’s for your home or a commercial property, you’re making a big commitment. A good roof protects everything underneath it, and you want to know that protection will last. ...


Image of a supply room with shelves of roofing materials, John Kenney’s headshot in the bottom right

What every owner should know about roof longevity

AAR Expert John Kenney says that roofs are assets, not afterthoughts, and a little attention each year can add decades to their life and protect your investment. Every roof has a life span, and while materials play a big part in how long it lasts, maintenance, environment and workmanship matter just ...


Image of a hand wielding a stamp labelled warranties, Will’s headshot in the bottom right

Navigating the different types of warranties

AskARoofer Expert Will Lorenz says the key to a successful roof is starting with certified contractors, approved materials and a solid warranty plan to ensure a watertight installation. Editor's note: The following is a transcript of a conversation between Alex Tolle and Will Lorenz of Western Colloid. You can Read the ...


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