Roofing 101
Getting to know your roof
By Emma Peterson. Curious about the roof over your head? Keep reading to learn about roofing basics! For many homeowners, they will only deal with a reroofing project once or twice in their lifetimes. Because of this, many homeowners don’t know much about their roof and what roof care ...
Q&A – Unexpected plywood underlayment charge
Looking at an additional $6,500 for a reroofing project, this homeowner came to the AskARoofer Experts for clarification. When unexpected charges popped up during a roofing project, Rachel, a homeowner in California, came to our experts for a second opinion, asking: I am currently having my roof replaced. After they tore ...
When can spray foam be used on your roof?
AAR Expert Will Lorenz spray foam is a great product to put over an existing roof system and on new construction. Editor's note: The following is a transcript of a conversation with Will Lorenz partner of General Coatings. You can listen to the interview or read the transcript below. Lauren White: Hello, ...
Why homeowners should ask where their roofing materials come from
By Heidi J. Ellsworth. Knowing the source of your roofing materials can make all the difference in project quality. When planning a roof replacement, most homeowners focus on choosing the right contractor, selecting shingles and managing budget. Those are all important decisions. But there is another question that often ...
Should you install a new roof over your old one?
AAR Expert John Kenney explains why you must account for the condition of your roof before deciding what to put on top of it. This is a question I get quite a bit, especially from homeowners trying to balance cost with long-term value. Installing a new roof over an existing one ...
Roof replacement claims explained
By Jesse Sanchez. Learn when homeowners insurance covers roof replacement, what it excludes and how to navigate the claims process with confidence. When a roof is damaged, homeowners want a clear answer: will insurance pay for a replacement? According to Gold Shield Exteriors, the answer depends on three factors: what ...
A faster path to school roofing projects
By Jesse Sanchez. Learn how cooperative purchasing through the TIPS Program helps schools and nonprofits streamline roofing procurement while maintaining control and cost transparency. For school districts, government agencies, nonprofit organizations and the contractors that serve them, a roof replacement is as much an administrative hurdle as it is a ...
Beyond the title: Leadership as a mindset
By Matt Landry, Red Dog’s Roofing. Red Dog’s Roofing promotes leadership by encouraging team members to learn, communicate and take ownership of their work. Creating a strong roofing company starts with building a strong team, and that team starts with leadership. Red Dog’s Roofing views leadership not as a job ...
How to choose the right roofing contractor: An owner’s guide to smart hiring
AAR Expert Wendy Marvin says the best contractor will combine safety and technical expertise with transparency and genuine care for your property. After nearly two decades owning a roofing company, I’ve seen it all – both the good and the unfortunate. I started my business because I experienced firsthand how difficult ...
What factors impact roofing costs and how can homeowners plan for replacement?
AAR Expert Wendy Marvin says understanding cost drivers, maintaining your roof and partnering with a reputable contractor protects your home and budget for years to come. If you’re facing a roof replacement or repair, understanding what drives costs will help you budget wisely and make informed decisions. Material choice, your home’s ...
