Technology
Bring your dream home to life with Design Canvas™
By Emma Peterson. Westlake’s AI-powered tool lets homeowners explore roofing, siding, stone and trim options on a real image of their home, making design decisions easier. Embarking on a new building or remodeling project can be intimidating, as it’s a process that often comes with high price tags and a ...
AI is changing the research game
By The Coffee Shops™. Dive into why GEO is replacing SEO and how this shift is helping connect homeowners with reliable contractors. For years, research has been ruled by search engine optimization (SEO) – a process based in keywords, backlinks and location signals that engines like Google utilize for organizing ...
Reimagining roof design
By Emma Peterson. How roof visualizers help homeowners find confidence — and their style. For most people, a roof is an afterthought when it comes to the design of their home. But roof design actually has a huge impact on a home’s overall style and can be a great ...
Solar savings move into sharper focus
By Jesse Sanchez. A closer look at the long-term savings of solar and CertainTeed’s response to rising demand from homeowners. CertainTeed has entered the conversation about residential solar as homeowners weigh whether renewable power can genuinely cut long-term energy costs. With electricity rates continuing to rise across many regions, interest ...
The roofing robot helping contractors
By Dani Sheehan. Meet Rufus. The roofing robot creating faster, safer and more consistent roof installations. Labor shortages. Rising material costs. Extreme weather that drives demand higher every year. Contractors across the country are all facing the same pressures, and finding enough skilled roofers to keep up has never been ...
5 apps for visualizing your home’s future
By Miguel Jacinto, Renoworks. Having a hard time making decisions about your residential project? Digital visualization tools are here to the rescue! Editor’s note: Share this information with your customers who are considering a renovation or a remodel of their home. Taking on a home renovation or remodeling ...
A roof over their heads
By Hannah Ford. Michigan veterans and families benefit from generous roofing donations. In communities across Michigan, roofers are stepping up to make a difference in the lives of those who need it most, showing the power of generosity and compassion. From helping veterans to families living in historic homes, roofing professionals are ...
Top February stories: Competitions, rewards and new regulations
By Emma Peterson. From the biggest, international roofing event to new innovations and mandates, February was a busy month! In the roofing world, this February was all about trade shows and events. From the International Builders Show (IBS) to the National Women in Roofing (NWIR)’s annual conference. Two of our top articles ...
Lunching and learning with RT3
By Lauren White. Tractile is transforming the roofing industry one solar tile at a time. The Roofing Technology Think Tank (RT3) gathered together Tuesday afternoon of International Roofing Expo (IRE) week with some new friends from Tractile. Based out of Australia, the owner and inventor of Tractile, Jason Perkins, and Lloyd Alcorn ...
The ultimate upgrade in solar roofing
By Mohammed Abdalla, Good Faith Energy. Key features and benefits of the upgraded Tesla Solar Roof V3R. A great upgrade can make all the difference. When companies improve upon an already strong product, the result is a win for everyone. The Tesla Solar Roof V3R introduces several ...
