AskARoofer

Reimagining roof design

Reimagining roof design
March 21, 2026 at 6:00 a.m.

By Emma Peterson. 

How roof visualizers help homeowners find confidence — and their style.  

For most people, a roof is an afterthought when it comes to the design of their home. But roof design actually has a huge impact on a home’s overall style and can be a great way for you to express your personality. To learn more about roof design, Lauren White hosted Ashley and Josh Moss for an episode of the AskARoofer Podcast

Ashley, who has over 10 years of experience in the roofing industry, is the owner and president of MRS Roof Pros, a contractor out of South Carolina. Josh is both her vice president of operations, her husband and a veteran roofer with decades of experience. The founding of MRS came out of Ashley's noticing of the lack of female perspective and presence in the industry. She shared, “When Josh and I got together, we decided to create the business that we always wanted a roofing business to be. And that's kind of how we brought in the style angle, I like to call it like a female eye, on what makes a roof unique or how you want to make your home look.”  

One of the best tools they use as a part of this mission are roof visualizers. Ashley explained, “There are all of these awesome visualization tools where you can easily take a photo of your home, you can plug your photo in to a website and start putting different roof colors or styles on it.” By doing this, you can see firsthand the breadth of possibility when it comes to your roof and home.  

Visualizers can also help you feel more confident during the roofing process. Josh explained, “If we’re working with a client and we narrow it down to one or two products, we can pull them up on a visualizer and help them see what their options look like at different times (like morning versus evening or rainy day versus sunny day).”Ashley added:  

Seeing it on the visualizer definitely builds confidence for the homeowner. Roofs are such a large and permanent purchase; it’s natural to feel a bit intimidated. The visualizer allows us to help our customers not only feel more secure about their purchase but also have fun with it because they can see how a roof is going to make an impact on how their home looks and its value. 

For anyone that wants to try a visualizer like this for themselves, we have one on AskARoofer.com! And if you want to hear more about roof and home design from Ashley and Josh, you can listen to the whole podcast

Have a question? AskARoofer.

Find your local roofing contractor in the AskARoofer™ Contractor Directory. 


 

About the author

Emma Peterson

Emma is the senior content developer at The Coffee Shops and AskARoofer™. When she's not working or overthinking everything a little bit, she enjoys watching movies with friends, attending concerts and trying to cook new recipes.


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