By Jesse Sanchez.
Instant Roofer is leaning into the growing demand for simple, fast roofing estimates by pushing its AI powered homeowner calculator to center stage. The company shares that everything it builds is anchored in its measurement technology, a point founder Jeffrey Berzolla often stresses as he explains how the tool gives homeowners quick clarity before they ever call a contractor.
Powered by artificial intelligence, the tool is forever changing, updating with new data. When the company began building its tools, its models drew from only a few data sources. Now the platform uses over two dozen and continues to evolve as new model releases roll out at least one model a month and, at times, two or three. The result is the Instant Measure Reports tool and roofing calculator that becomes more accurate the more roofs it sees.
For homeowners, the experience is intentionally light. The tool allows users to measure their roof, compare multiple contractors, check pricing ranges and see reviews. They can do all of this in under ten seconds, which has driven strong engagement from users who want transparent options without long forms or sales calls. Those leads tend to be serious about moving forward because homeowners choose who to contact after seeing price expectations and reviews. Instant Roofer notes that conversion on these contacts is “usually on par with leads that the contractor generates on their own website.”
The tool also gives homeowners a real sense of their roof’s scale. Seeing how the system instantly identifies the home, pulls in footprint details and presents measurements helps users understand why prices vary across materials. Jeff emphasizes that the calculator can show how costs shift from an entry level shingle to premium or metal options.
The underlying AI is designed to keep sharpening its precision over time. Jeff pointed out that “it gets it correct data over 80 to 90% of the time” on individual facets and that accuracy continues to rise as new data feeds the model. The goal is for homeowners to get the same quick clarity that contractors now rely on through the company’s deeper measurement tools.
Learn more about Instant Roofer in their Coffee Shop Directory or visit www.instantroofer.com.

About Jesse
Jesse is a writer for The Coffee Shops. When he is not writing and learning about the roofing industry, he can be found powerlifting, playing saxophone or reading a good book.
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