Contractor Insights: Erika Smith, The Roofing Revolution

Erika Smith DaVinci Contractor Profile
June 11, 2023 at 6:00 a.m.

By DaVinci Roofscapes.

Erika Smith, owner of The Roofing Revolution, shares her insights on roof replacements and why all homeowners should consider composite roofing.

Purchasing a new roof can be a confusing, even scary experience for a homeowner. Let us help reduce your worries. Our “Contractor Insights” feature brings you fast, down-to-earth responses to key areas of roofing every homeowner should know. This month we’re featuring Erika Smith, founder and owner of The Roofing Revolution out of Denver, Colorado, to share her insights with you. 

Q: What are some of the top things homeowners should ask a roofer about when looking for a replacement roof? 

A: Start by inquiring about the roofing company’s process from start to finish. Get a high level understanding and ask detailed questions along the way. For example: 

  • How much experience do your employees have? 
  • How long have the installers been working with you? 
  • Who is/are my main point/s of contact? 
  • Can you supply me with proof of insurance and licensing for my particular jurisdiction? 
  • What is the expected timeline from project commencement to completion? 
  • How is the best way to prepare for a major construction project at my home? 

Q: Why should homeowners seriously consider composite roofing when looking for a roof? 

A: A composite roof can transform the look of a home, especially if a qualified construction expert is advising on the project and options. You’ll discover it can potentially increase the value of your property as well. Overall, composite roofing is a great option for a luxury appearance at an affordable price. 

Q: What are your best “homeowner survival tips” for getting through a roofing installation?  

A: My company has implemented the following project process to make homeowners feel “ready” for the project. You can ask your roofer to create a similar process:

  • Step #1 – Conduct a pre-job walk with the property owner to discuss property protecting the home. Discuss quality control during the project. 
  • Step #2 – Provide a document to the property owner on how to prepare for the project that includes items such as children and pet safety, noise considerations, and interior preparation. 
  • Step #3 – Upon project completion, perform a final walk through with the property owner and create a punch list to complete before close-out. 

The Roofing Revolution offers tickets to homeowners to attend a local activity to allow them the luxury of leaving their house and the noise during re-roofing. Most people don’t understand how loud and disruptive a major construction project can be.  

Q: If there’s storm damage involved to a roof, what tips do you have for a homeowner? 

A: About 85% of the work we perform is through an insurance claim. I always recommend that a property owner contact a qualified contractor to assess the damage before filing an insurance claim. Get a professional to give you an assessment. After you know what you’re dealing with, then contact your policyholder and ask the following questions: 

  • What is my deductible amount? 
  • Is this a RCV, AVC or RSPS policy? 
  • Are there any pertinent exclusions, such as soft metals or decking (sheathing)? 
  • Does the policy including selecting the contractor of my choice? 
  • What is the loss assessment process with the insurance carrier? 
  • What are the loss settlement provisions in my policy? 

Q: Why has your company chosen to recommend DaVinci composite roofing to your customers? 

A: We recommend DaVinci to property owners who are looking for a unique aesthetic that can increase the curb appeal of their homes. There are so many profiles, installation techniques and color variations to choose from, that homeowners gain a customized roof each time. The DaVinci team is supportive of contractors and homeowners, stands behind their warranty, and is very communicative. I’m proud to be associated with the DaVinci team. 

Learn more about DaVinci Roofscapes here.   

Have a question? AskARoofer

Find your local roofing contractor in the RoofersCoffeeShop® Contractor Directory.



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