AAR Experts celebrates its continued commitment to helping home and building owners make confident roofing decisions. The Coffee Shops™, the award-winning digital platforms where industries come together for technology, insight and everyday business, announces 2026 AskARoofer Experts. Each month, AskARoofer™ Experts share their insights on timely topics ...
AAR Expert Wendy Marvin talks about protecting your roof when specialists outside of the trade need to access it. You just had a beautiful new roof installed. It’s got a strong warranty, it looks sharp and you feel good knowing your home is protected. Then a few months later, the HVAC ...
AAR Expert Wendy Marvin explains why your home's exterior system and the interior system are inseparable partners. Most homeowners focus on what they see: shingles, gutters, the curb appeal. But some of the most important work in your home is happening above your head, invisibly tucked inside your attic. It ...
By Jesse Sanchez. One contractor’s journey highlights how relationships, resilience and industry engagement shape sustainable growth. In an industry that demands adaptability, precision and resilience, long-term success is built on more than technical expertise alone. For contractors like Wendy Marvin, CEO of Matrix Roofing & Home Solutions, sustained growth reflects ...
By Emma Peterson. Step into the world of roofing with our top February 2026 articles! We understand that the world of roofing can be overwhelming – getting a new roof is not a common scenario for most home and business owners. But while the process of reroofing might be ...
AAR Expert Wendy Marvin says your first line of defense should be getting eyes on your roof to check for weather preparedness. As trees bud and the promise of warmer days arrives, spring also ushers in the season of powerful storms. For homeowners and building owners, now is the perfect time ...
By Emma Peterson. From expert Q&As to snow retention essentials, here are the top five AskARoofer articles for January 2026. Whether you are shopping for a new roof, looking to get repairs on an existing roof or just wanting to increase your knowledge, AskARoofer is the place to be. We ...
AAR Expert Wendy Marvin says the best contractor will combine safety and technical expertise with transparency and genuine care for your property. After nearly two decades owning a roofing company, I’ve seen it all – both the good and the unfortunate. I started my business because I experienced firsthand how difficult ...
AAR Expert Wendy Marvin says understanding cost drivers, maintaining your roof and partnering with a reputable contractor protects your home and budget for years to come. If you’re facing a roof replacement or repair, understanding what drives costs will help you budget wisely and make informed decisions. Material choice, your home’s ...
AAR Expert Wendy Marvin says protecting your roof with consistent attention will protect your business for decades to come. Let me be blunt with you. Small commercial property owners: If you don’t have big warranties or corporate requirements dictating your maintenance schedule, you need to read this. Your commercial roof ...