Jenny Yu, Writer & Reporter
The go-to brands for all things outdoors
By Jenny Yu. Heritage and Noble Tile leaders discuss product innovation, strategic growth and family-oriented culture. At the 2025 International Pool Spa Patio and Decking Expo in Las Vegas, Karol Weyman sat down with Dan Shevitski, territory manager for Heritage Pool Supply in Mohave County, and Shane Fry, director ...
Replacing roofs and touching hearts
By Jenny Yu. One Idaho veteran received an unexpected gift this holiday season. Since its founding in 2014, Roof Rescue in Idaho Falls, Idaho, has prioritized giving back to the local communities it serves through Operation Roof Rescue. For every 100 roof replacements they complete in each of their ...
The art of metal roofing
By Jenny Yu. Through custom fabrication and close collaboration with architects, Viotell Metal Concepts is redefining the role of metal in modern building design. For Viotell Metal Concepts, metal isn’t just a building material. It’s an art form. The company’s approach bridges functionality and design, transforming roofing into architectural ...
Limited time only: New Tech SSQ3 MultiPro and Schechtl MAX-F Folder bundle
By Jenny Yu. Enjoy free installation and purchase discounts with MetalForming’s latest equipment bundle offering. MetalForming continues to help roofing fabricators modernize their shops with a new bundled equipment offering designed to boost productivity and expand in-house capabilities. By pairing the New Tech SSQ3™ MultiPro Roof Panel Machine with ...
How mentorship fuels the lifeblood of the industry
By Jenny Yu. This mentorship pair exemplifies how successful relationships can help shape the future of roofing. Ask any successful professional in the industry and they will likely be able to tell you about a mentor who has guided them along their career path. In today’s labor shortage, education ...
Explore elite rollforming at IRE 2026
By Jenny Yu. MetalForming will showcase their newest metal roofing innovations as well as their trusted classics. MetalForming LLC (MF) is preparing to showcase its latest advancements in sheet metal fabrication equipment at the International Roofing Expo (IRE) 2026, reinforcing its role as a trusted partner for roofing and metal ...
New roofs for the holidays
By Jenny Yu. Enjoy these heartwarming stories of roofing companies giving back to veterans in their communities. It’s truly been a season of giving in the roofing world over the last few months. From Michigan and Montana to Massachusetts and New York, these four roofing companies selflessly spent ...
Equipment rentals expand access to roofing innovation
By Jenny Yu. Learn how rental partnerships make specialized roofing equipment more accessible to contractors. The equipment rental market is reshaping how roofing contractors approach productivity, safety and operations investments. In a recent episode of Roofing Road Trips®, Karen Edwards spoke with Sam Beiler of Equipter and Phil Frid ...
Restoration trends in the roofing industry
By Jenny Yu. Learn how this legacy company meets market demands with its innovative restoration products. In this episode of CoatingsCast™, Megan Ellsworth spoke with John McDermott, vice president of sales for KARNAK Corporation, to explore the latest trends that are reshaping the roofing industry and how contractors can ...
Changing the conversation around roofing insurance
By Jenny Yu. Integrity Insurance leaders explain how advocacy and service are reshaping contractor coverage. At Western Roofing Expo 2025, conversations extended beyond products and systems to address a topic that impacts every roofing contractor: insurance. During a live interview on the show floor, Megan Ellsworth sat down with ...
