Jenny Yu, Writer & Reporter
Shining a light on outstanding products and partnerships
By Jenny Yu. Alliance Outdoor Lighting showcased their latest products and their team-focused culture at the 2025 Equip Expo. Alliance Outdoor Lighting drew steady attention at the 2025 Equip Expo in Louisville, Kentucky, as contractors stopped by to learn more about the company’s growing lineup of low voltage lighting solutions. ...
Preview the 57th Annual MBCEA Conference and Spring Meeting
By Jenny Yu. The conference includes presentations on project management software, AI and accreditation. In a recent episode of MetalCast™, Karen Edwards spoke with the incoming and outgoing presidents of the Metal Building Contractors & Erectors Association (MBCEA), David Leinbach (incoming president) and Robert Tiffin (outgoing president, chairman of ...
2025 MBMA Annual Report highlights research, education and safety initiatives
By Jenny Yu. MBMA’s latest report details committee achievements, new resources and rising engagement across the metal building sector. The Metal Building Manufacturers Association (MBMA)’s 2025 Annual Report highlights a year of strategic growth, expanded technical leadership and heightened industry engagement as metal building systems continue to shape the ...
How trial and error shaped The Catch-All
By Jenny Yu. Co-founders Heath Hicks and Eric McIntosh share how some failures can fuel innovation. In this Roofing Road Trips® episode, Karen Edwards spoke with Heath Hicks and Eric Mackintosh, co-founders of The Catch-All, about their company’s journey through experimentation, failure and refinement that eventually led them to success. ...
From inquiry to installation: Support throughout the process
By Jenny Yu. CIDAN Machinery Group offers customers full-service support with every equipment purchase. In this MetalCast™ episode, Karen Edwards spoke with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery Group, about how the company supports customers long after the purchase of their machinery. Ronnie explained ...
Supporting contractors beyond WRE
By Jenny Yu. WSRCA offers long-term support, affordable dues and meaningful reinvestment into the community. Beyond the excitement of the Western Roofing Expo (WRE) trade show, the Western States Roofing Contractors Association (WSRCA) provides immeasurable value for its members. In this episode of Roofing Road Trips®, Executive Director Joel Viera ...
Integrated sales tools help profits grow
By Jenny Yu. Industry experts explain how connected sales and CRM systems reduce errors and increase close rates. Contractors looking to tighten margins and streamline their sales process heard a clear message during a recent webinar hosted by Leap and improveit 360: profitable growth starts with smarter quoting and ...
It’s not magic, it’s just chemistry!
By Jenny Yu. This live demo reveals a new water-soluble formula designed to remove harsh stains without damaging surfaces. At the 2025 Pool Spa Patio and Deck Expo, Paul Watts of Watts Removal Products debuted a new cleaning solution at The Coffee Shops™ From the Ground Up™ soundstage. Paul, who ...
Serving our troops, one shovel of snow at a time
By Jenny Yu. Volunteers nationwide clear driveways and sidewalks so families can avoid winter stress while a loved one is deployed. The holiday season can be especially difficult for military families with loved ones who are deployed. Not only are they missing a key member of the family during ...
The roofing community comes together for holiday giving
By Jenny Yu. Volunteers packed food kits that will provide holiday meals for 4,000 individuals in Northern Illinois. This holiday season, it’s important to remember to include those in your community who need help when checking off your gift lists. We are pleased to share a story of RoofersCoffeeShop® community ...
