Jenny Yu, Writer & Reporter
Industry insights for members only
By Jenny Yu. By combining data transparency, advocacy and education, RCMA helps members lead innovation in the roof coatings industry. Since 2004, the Roof Coatings Manufacturers Association (RCMA) has offered its members a unique resource to help them better understand market trends across the roof coatings industry: the RCMA ...
Inside Heritage’s vision for the year ahead
By Jenny Yu. Heritage highlights tools, trends and community impact at the 2025 Irrigation Show & Education Week. At the Irrigation Association (IA)’s 2025 Irrigation Show & Education Week in New Orleans, Louisiana, Karol Weyman spoke with Jack Brannan, Southeast area sales manager for Heritage, about why the company ...
Rubbing shoulders with the industry’s best and brightest
By Jenny Yu. At the FEI Group 2025 National Conference, the top contractors in the country made lasting connections to better the future of the industry. The FEI Group 2025 National Conference in San Diego was one for the books. Keely Roberts, director of Exterior Contractors Alliance (ECA), part ...
Sealant performance starts with the right product choice
By Jenny Yu. Understanding roof materials and penetration components is critical for achieving durable results. In this episode of MetalCast™, Megan Ellsworth spoke with Jeff Hung from Geocel about what contractors should consider when selecting sealants for challenging environments. Jeff emphasized that proper product choice starts with understanding site conditions ...
Smart irrigation designed for contractors and homeowners alike
By Jenny Yu. Dive into two products by The Toro Company that make irrigation intuitive and easy. At the 2025 Irrigation Show & Education Week put on by the Irrigation Association (IA), Karol Weyman spoke with Matt Hall, product marketing manager for The Toro Company’s residential-commercial controllers and sensors, ...
Streamlining operations with integrated software
By Jenny Yu. Dataforma and O’Hara’s Son Roofing show how partnership leads to practical, powerful tools. In this episode of CoatingsCast™, Karen Edwards spoke with Kim Baxter of O’Hara’s Son Roofing (OSR) and Brian Cook of Dataforma about how contractor feedback is shaping smarter software decisions across the roofing ...
Less downtime, more uptime
By Jenny Yu. Learn why crews stock Wil-Mar pipe collars in their toolboxes so you can be the contractor who’s always ready. When an unexpected leak, last-minute roof job or sudden snowstorm hits, having the right tools on hand makes all the difference. That is why many forward-thinking crews ...
Putting the power of data in customers’ hands
By Jenny Yu. At the 2025 PSP Deck Expo, Builder Prime leaders shared how AI, automation and integrated systems are reshaping contractor operations. The International Pool Spa Patio + Deck Expo brought steady traffic and strong engagement for Builder Prime as the company showcased its all-in-one business management platform ...
Celebrating 100 years at the GCSAA Conference and Trade Show
By Jenny Yu. Education, networking and innovation take center stage at the golf industry’s premier annual event. The GCSAA Conference and Trade Show 2026 is set to bring golf course management professionals together February 2–5 at the Orange County Convention Center in Orlando, Florida. Hosted by the Golf Course ...
Helping Latino businesses scale to greater heights
By Jenny Yu. NAHICA focuses on closing the business knowledge gap for Hispanic contractors. The National Hispanic Contactors Association (NAHICA) is working to close a long-standing gap in the construction industry by helping Latino contractors strengthen the business side of their operations. In this Roofing Road Trips® episode, RoofersCoffeeShop® ...
