Heidi J. Ellsworth, President
Work Together to Bring Out the Best in Every Generation
RCS Influencer Heidi Ellsworth says that there are opportunities for younger and older generations to learn from each other. I have worked with many young people over the years and I love it. I love the enthusiasm, the ideas, the passion of young men and women as they first come into ...
Roofing Technology Think Tank Elects Board of Directors
The newly elected board of directors will serve terms that range from one to three years in length. Dallas, Texas – Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced that it has elected six directors of the board at ...
Association Membership is Great Marketing
RCS Influencer Heidi Ellsworth say contractors should get involved because it’s great for their company. An important part of marketing is networking. Not just in your local area with customers but also networking with industry peers, colleagues and vendors. As I have worked with roofing companies over the years, I have ...
Technology Adoption is Slow; Group Forms to Help Speed It Up
RCS Influencer and RT3 co-founder Heidi Ellsworth helps you imagine what the future of roofing will be with the latest emerging technologies. The need for technology advancement in the roofing industry is apparent. It is a movement that continues to gain strength, not just in roofing but in construction and society ...
NRCA position on immigration is logical, balanced and good for the industry
RCS Influencer Heidi Ellsworth says that we should all be supporting legal immigration that meets the roofing industry’s workforce needs. As I started working on this Influencer blog, I thought that I should first share the position of the NRCA who does so much for our industry. Here it is: Immigration ...
Roofing and Social Media Success
So, what is the big deal about social media anyway? By Heidi J. Ellsworth As roofing professionals, many contractors look at Facebook, Linked In and Google+ as something from another planet. But contractors are finding that going forward social media will be one of the most important tools in their marketing ...
See RoofersCoffeeShop.com's own Heidi J. Ellsworth & Karen Edwards speaking at the IRE
RoofersCoffeeShop.com is in New Orleans for IRE and there are a lot of ways to connect with us. Heidi J. Ellsworth, RCS Partner and Karen L. Edwards, RCS editor along with Vickie Sharples, partner and Sarah Harwerth-De Marco, RCS digital operations will all be at the IRE. Here are the ...
5 Tips to Develop a Diverse Recruiting and Retainment Program
RCS Influencer Heidi Ellsworth shares tips on recruiting talent, diversity and attracting the younger generation. As the roofing industry is looking to gain talented labor for today and tomorrow, I believe we need to look beyond our current workforce makeup. According to U.S. Labor reports, only 2% of the roofing ...
How to build a succession plan?
RCS Influencer Heidi Ellsworth says look within for a succession plan. I come from a contracting family. My Dad was a general contractor and I grew up pouring concrete, painting and living within “in progress” renovations in many of my childhood homes. As kids we were always working with our ...
Tips for Advertising When You Have a Small Budget
RCS Influencer Heidi Ellsworth says you need to start now! There are many ways to look at advertising for roofing companies that are on a small budget. In fact, today there are many ways to get in front of customers in an economical way that were not there even ten ...
