Heidi J. Ellsworth, President
Marketing Ideas for Incorporating Service and Maintenance
RCS Influencer Heidi J. Ellsworth says have a plan that you can share with owners to maintain their roof through the heat of summer and the freezing temperatures of winter. A service and maintenance program is a great way of diversifying your business. But how you incorporate a ...
Seven Steps to Engaging Employees as Brand Ambassadors
RCS Influencer Heidi J. Ellsworth and RCS Editor Karen Edwards say that employees can be one of your best marketing tools. It is important to engage your employees as your brand ambassadors. They represent your brand every day in their interactions out in the community and with customers. Employees are one ...
The Roofing Alliance Shares Auburn University’s Construction Management Summer Academy for Young Women
By Heidi J. Ellsworth, RCS Partner. Rising high school junior and senior young women can apply today for this construction management camp. The Roofing Alliance continues to work with construction management schools around the country. There is an ongoing commitment from the Roofing Alliance to bring the opportunities within roofing to ...
Finding the Right Combination of Tech for your Business is an Ongoing Process
RCS Influencer Heidi J. Ellsworth says to take the time to constantly evaluate your company’s software. What is our technology stack at the Coffee Shop? Well let me tell you, it has changed a lot in the last three years. First of all, when we asked our RCS Influencers ...
2019 is About Pushing Boundaries
RCS Influencer Heidi Ellsworth says that RoofersCoffeeShop® will continue to grow opportunities for roofing contractors in 2019. As a partner of RoofersCoffeeShop with Vickie Sharples, I feel that I can relate to the challenges of owning a business and the ongoing need to push yourself and your company out of the ...
Training can be a differentiator for your business for recruiting and retaining employees
RCS Influencer Heidi J. Ellsworth says that the NRCA has made a huge commitment to training through its ProCertification program. As a partner with RoofersCoffeeShop® and an industry consultant, I do not have first hand knowledge of every day training in a roofing company. I know how critical it is ...
Heidi J. Ellsworth and Karen L. Edwards Author a Second Marketing Book for Roofing Contractors
Marketing planning-focused book helps with overall business development. Heidi J. Ellsworth and Karen L. Edwards, consultants in the roofing industry focused on sales and marketing, have released a second book focused on marketing planning. As a follow up to their successful introductory-level book, Sales and Marketing for Roofing Contractors, the ...
Awards are good for sales and marketing
By Heidi J. Ellsworth. Upcoming awards can create buzz for your company Walking into any contractor’s office, there are usually several awards from manufacturers and local organizations. They are a point of pride as they should be. An additional awards avenue that every roofing contractor should look at are national ...
The Term ‘Diversity’ is Often Misunderstood
RCS Influencer Heidi Ellsworth says that diversity comes from finding the right person for the right job, regardless of race, gender or age. I am a huge advocate of diversity but sometimes I think that the term is misunderstood. When I talk about diversity in business, I feel it means ...
A Culture of Technology is Important
By Heidi J. Ellsworth. RCS Influencer Heidi J. Ellsworth says that safely incorporating mobile devices on the roof can differentiate your business. In today’s world, we have almost everything on our phone. The weather, email, text, airplane tickets or sports results, every day we are more reliant on our smartphone. ...
