Heidi J. Ellsworth, President
Empower Your People! Brand Ambassadors Help You Get Your Price.
RCS Influencer Heidi Ellsworth says that engaged and passionate employees help spread the word about a company’s products and services, creating value and demand for a better price. Many companies are seeing the importance of encouraging professional involvement as a marketing benefit. They understand that the commitment to keeping employees involved ...
7 is the Magic Number for Customer Engagement
How do you get in front of roofing contractors with your products, services and ideas? In today’s age, it needs to be a conversation, a customer engagement that draws the attention of roofers to your offering. By Heidi Ellsworth At the Coffee Shop, we have formed our marketing opportunities around engaging ...
Elevate the Reputation of the Industry Overall to Attract and Retain Employees
RCS Influencer Heidi Ellsworth says that employees are looking for a collaborative environment that allows for flexibility, challenge and advancement. I have just returned from the summer meetings of the National Roofing Contractors Association (NRCA). What an amazing group of contractors. It is inspiring to see the work that ...
Roofing Technology Think Tank (RT3) Announces Mission
Roofing Industry Thought Leaders Talk Technology Dallas, TX (July 13, 2017) – A group of roofing industry thought leaders gathered at the BuiltWorlds corporate offices in Chicago, IL to discuss the future of technology in the roofing industry. Visualized by Dale Tyler of National Roofing Partners and Heidi Ellsworth of ...
Building Brand Ambassadors Leads to More Productive Employees
RCS Influencer and partner Heidi Ellsworth shares tips on how to engage employees so they will embrace the company mission and brand. From an employee empowerment perspective, stealing time is really the realm of disengaged or unhappy employees. One of the areas that I speak about often from a marketing ...
Drug-free Policy is a Topic to Share with Your Customers
RCS Influencer and partner Heidi Ellsworth says contractors are making a difference through drug use policies and their commitment to their employees. Often, roofing contractors are shy about sharing what they are doing. You need to be proud. Whether it is great training, community service or employee benefits, it ...
