Heidi J. Ellsworth, President
Q & A with IB Roof Systems on New Line of Premium Acrylic and Silicone Coatings
By Heidi J. Ellsworth, RCS Partner. RoofersCoffeeShop® sat down with IB Roof Systems CEO Jason Stanley for a preview of their new acrylic and silicone coatings offering. Throughout the years, IB Roof Systems has seen a lot of changes in low slope roofing and as roof restoration demand increases across the industry, ...
RoofersCoffeeShop® Announces 2020 RCS Influencers
RCS Influencers celebrates its fourth year of giving back to the roofing industry. RoofersCoffeeShop®, the award-winning website where the industry meets for technology, information and everyday business announces the 2020 RCS Influencers. RCS Influencers contribute thoughts and wisdom monthly through interviews, videos and blogs on RoofersCoffeeShop concerning pertinent industry ...
Cause Marketing can Help Recruit the Next Generation
RCS Influencer Heidi Ellsworth says that a culture of giving back is appealing to Millennials. Our topic for this month is cause marketing, a catchy term that simply means giving back. The marketing part of it helps you create awareness about your business through the good deeds that you are doing ...
Safety Off the Roof
RCS Influencer Heidi J. Ellsworth says that employees working in the office also need to adhere to safety guidelines for their work environment. When we talk about safety, most of us think of the safety of the crews while they are working on the jobsite. We provide them with ...
Valuing Young People - Heidi and Vickie Show - PODCAST TRANSCRIPTION
See what RCS Partners Vickie and Heidi have to say about leveraging the young people in your company in the first episode of their Podcast. Listen to the podcast here or read the transcript below. Vickie: Hi there. This is Vickie Sharples with the Roofers Coffee Shop. Heidi: And this is ...
RoofersCoffeeShop® is a Winner at the 2019 Folio: Eddie & Ozzie Awards
RCS wins B2B Website Building & Construction and honorable mention for B2B Social Media/Online Community. RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, announced that it is a winner of the 2019 Folio: Eddie Award for Website B2B Building & Construction. They also received ...
Roofing Road Trips from the Roofing Contractors Association of Texas (RCAT) Expo
By Heidi J. Ellsworth, RCS Partner. Golf, new laws and friends meet up at the 2019 RCAT Expo. This year, RoofersCoffeeShop® was excited to attend the 2019 Roofing Contractors Association of Texas' Expo located at the Gaylord Texan Resort & Convention Center in Grapevine, TX. It was a great show for ...
Roofing Road Trips with Heidi Podcast with Reid Ribble - PODCAST TRANSCRIPTION
RoofersCoffeeShop® presents the Roofing Roadtrips with Heidi podcast, where, during her travels, Heidi interviews roofing industry professionals about important topics that affect the entire industry. Editor's note: The following is the transcript of an interview with Reid Ribble to learn more about Roofing Day in Washington, D.C. You can read the ...
Are You Listening to Your Customers?
RCS Influencer Heidi J. Ellsworth says that you may need to be diversifying your business with new products or initiatives. We are on our way to METALCON in Pittsburgh, PA. It is a great show and a great chance to check in on what is happening in metal. This ...
5 Easy Tips for Educating Your Customers
RCS Influencer Heidi J. Ellsworth says that you shouldn’t just be selling to customers, you should be educating them. In listening to roofing contractors, it is becoming obvious that the trends of just selling customers through pay-per-click and social media ads as a sole strategy is not working. It is ...
