Emma Peterson, Senior Content Developer
Go beyond the surface of fluid-applied roofing
By Emma Peterson. Learn why more professionals are treating fluid-applied roofing as membranes. Fluid-applied roof systems are exactly what they sound like – roofing systems that are applied in a liquid (fluid) form. Once they are installed, they then cure into a seamless, waterproof barrier across the roof substrate. ...
Duro-Last's 2025 Project of the Year: Minerva Middle School
By Emma Peterson. A closer look at Damschroder Roofing’s award‑winning roof replacement for Minerva Middle School. If you head East on highway 30 out of Canton, Ohio, you will eventually find yourself in a warm, idyllic village by the name of Minerva. With a charming small-town atmosphere, this close-knit community ...
Built for every region and every requirement
By Emma Peterson. Westlake’s portfolio is full of high-performance solutions for every project. While at the 2026 International Builders’ Show, The Coffee Shops™ team interviewed a variety of our customers and industry friends from SRS Distribution’s expo floor garage! One such interview was with Mitch Heitsch, who is a regional ...
Code alert for Denver contractors!
By Emma Peterson. Avoid failed inspections and stay compliant by reviewing manufacturer instructions relating to painted pipe jack boots. Recently, the Colorado Roofing Association (CRA) released an advisory article about a key code change in the City and County of Denver – Painting of the neoprene or EPDM portion ...
Heidi J. Ellsworth joins roofing industry leaders in an LBM Journal feature
By Emma Peterson. Ronn Levine’s article dives into the challenges and opportunities in the roofing industry presented by labor, economic and technology trends. Recently, award-winning writer and editor Ronn Levine wrote an article for LBM Journal diving into the roles technology, relationships and training play in the roofing industry. The ...
Tomando acción para ayudar a un militar
Por Emma Peterson, traducido por Alberto Torres. En noviembre pasado, Action Roofing celebró el Día de los Veteranos ayudando a un veterano local de la Guardia Nacional. Mike S., veterano de la Guardia Nacional de Estados Unidos que vive en Gainesville, Florida, esperaba que tocaran a su puerta una mañana ...
Building a culture of retention
By Emma Peterson. Dive into the key role that company culture plays in building and retaining top talent. At the core of the roofing industry are the people who represent and advocate for it. Our businesses are all about serving customers, and a strong, talented internal team is the ...
Beyond the barn
By Emma Peterson. From new panel profiles to high-performance metal shingles and tiles, modern metal products are redefining performance and design. For many home and business owners, the mention of metal as a material option elicits an image of rusting barn roofs or industrial-style warehouse siding. But modern metal roofing ...
Beyond the bucket
By Emma Peterson. How Gaco has their contractors’ backs on and off the roof. Gaco’s story started over 70 years ago with one customer and a challenge to solve. Today, they have a portfolio that spans seven different high-performance sub-brands, serving contractors across North America. But even with that significant ...
A closer look at the Irrigation Association
By Emma Peterson. Diving into how the Irrigation Association supports and advances the outdoor industry. If you work in the outdoor industry, you’ve probably heard of The Irrigation Show and Education Week. With an expo floor full of cutting-edge technology, best-in-class education offerings and more, this is the ultimate ...
