Emma Peterson, Senior Content Developer
Bringing professionals from across the world together
By Emma Peterson. IFD’s Connection Forum united international experts to discuss innovation, workforce development, technical standards and the shared future of the trade. Recently, International Federation of the Roofing Trade (IFD) hosted their first ever Connection Forum in Vienna, Austria. This Forum was specifically designed by the IFD team to create a ...
Overcoming the learning curve of roofing
By Emma Peterson. Trent Lovewell shares how customer service, attention to detail and learning from mistakes have guided his roofing career. From understanding the basic terms like fascia and lap to being able to navigate jobsites and rooftops safely, there’s a lot for newcomers to the roofing industry to learn. This learning ...
Training the whole team
By Emma Peterson. Tremco’s comprehensive training approach helps professionals from all corners of the roofing industry develop their expertise, understand the work of their peers and collaborate more effectively. When we talk about training in the context of the roofing industry, we often think about field crews learning how to use new ...
The power of community involvement
By Emma Peterson. Discover how LRWA’s Charity Team Challenge grew from a pandemic-era event into a powerful campaign that brings hundreds of professionals together for a good cause. The Liquid Roofing and Waterproofing Association (LRWA) is the “authoritative voice for liquid roofing and waterproofing in the UK.” Founded in 1979, the association brings ...
Elderly couple receives new roof
By Emma Richardson. Grandel's Roofing and Construction is just what the doctor ordered for this couple. For one Nebraskan couple, the sky falling was nothing new. Rick and Glenda Roasch have spent years overcoming one medical challenge after another. When their roof began leaking, it was just another downpour of ...
From pool season to football season!
By Emma Peterson. Celebrate a summer of hard work with your crew at one of Heritage Pool Supply Group’s free XTV tailgate parties. Looking for something to do now that we’ve entered the off-season and outdoor jobs are slowing down? This is a great time for your team to kick back together, ...
The roofing layer that does more than you think
By Emma Peterson. Roofnado™ provides enhanced deck protection, weather resistance and jobsite performance. If you haven’t heard of Roofnado®, I promise it’s not a tornado of roofing materials. In fact, it’s an underlayment that helps defend homes against extreme weather events! Developed by Sentry Building Innovations, Roofnado is a synthetic underlayment product ...
Setting students up for success
By Emma Peterson. As SkillsUSA celebrates its 62nd year, we take a look at all the work they have done for students around the country. In a new episode of Contractor Outlook™, Heidi J. Ellsworth got the chance to sit down with Chelle Travis, the executive director of SkillsUSA. SkillsUSA is the ...
Helping people see their future in roofing
By Emma Peterson. Ruth Scarrott shares how supportive workplaces and clear career pathways can help the roofing industry attract, develop and retain the next generation. Whether you call it a skill shortage, a labour gap or something else, the truth is the same – the roofing trade needs more workers. Our leaders ...
ELEVATE your outdoor business
By Emma Peterson. Get ready for over 70 hours of practical learning, peer insight and business momentum at this year’s ELEVATE show. The annual ELEVATE expo, hosted by the National Association of Landscape Professionals (NALP), brings landscape and lawn care professionals from across the country for three days of “practical learning, peer ...









