Emma Peterson, Senior Content Developer
Becoming a building envelope expert
By Emma Peterson. Why the key to navigating a challenging market isn’t tied to price or margins, but rather stronger client relationships and higher-value services. Our modern market poses quite a few unique challenges to professionals across the roofing and construction industries. From supply chain disruptions to workforce shortages, it ...
Why material staging deserves more attention
By Emma Peterson. Experienced distribution partners play an important role in helping contractors manage site constraints, moving materials efficiently and keeping projects progressing without unnecessary delays. When contractors try to plan ahead for issues on the jobsite, they often are thinking about things like weather delays and unexpected additional repairs. ...
Kickstarting roofing careers
By Emma Peterson. NBRCA’s training programs provide aspiring roofing professionals with a clear roadmap to success. Each province and territory in Canada has its own apprenticeship program, designed to introduce new individuals to the trades and help them get their career started. As Express Employment Officials puts it, “Apprenticeships ...
How hard work and a childhood dream shaped this welder
By Emma Peterson. Mikala Sposito took top honors at the SkillsUSA competition. Now, she turns her sights to the 2026 WorldSkills Competition. When Mikala Sposito, a 21-year-old student at Washtenaw Community College (WCC) in Michigan, entered the U.S.A. Weld Trials earlier this year, she was ready to put her best foot forwards ...
From Læsø to Jiāodōng : The global legacy of seaweed roofing
By Emma Peterson. With examples still standing after hundreds of years, seaweed-roofed structures showcase remarkable durability, natural insulation and environmental benefits. Historically, humans have built homes out of the materials around them, often using grasses and other fibers as a roofing material. In an article for the Journal of Asian ...
Reroofing with wildfire protection in mind
By Emma Peterson. Combining fire resistance, wind protection and lasting curb appeal, Unified Steel® provided an ideal solution for a homeowner living in a wildfire-prone region. 2025 did not kick off well for homeowner Tilo Martin and his neighbors. Tilo’s home sits in the Pacific Palisades – the part of California that ...
Safety, quality and innovation: What sets AquaStar Pool Products apart
By Emma Peterson. AquaStar's Bryan Chrissan explains how thoughtful engineering, rigorous testing and user-focused design are driving innovation throughout the pool industry. While we were at the Everything Under the Sun show earlier this year, we got the chance to interview Bryan Chrissan, a national technical sales manager at AquaStar ...
Showcasing the power of spray foam
By Emma Peterson. Spray foam roofing’s role in bringing an iconic landmark to life. Spray foam roofing is one of the most energy efficient and multifaceted roofing materials on our current market. And there’s no better example of the performance benefits of spray foam than the work done by Commercial ...
The business benefits of recycling
By Emma Peterson. Beyond keeping materials out of landfills, roof recycling programs are helping contractors save money and streamline logistics. Recycling has long been a cornerstone of the sustainability movement, but did you know that the benefits of recycling extend beyond the environment? To learn more about how commercial roof ...
What the numbers reveal about roof restorations
By Emma Peterson. By analyzing more than 100 commercial roofing projects, APOC and Cotney Consulting Group uncovered compelling data showing how restoration can improve labor efficiency and increase profit potential. Earlier this year, APOC and Cotney Consulting Group released a Roof Restoration Index that showcased market research relating to the ...
