Emma Peterson, Senior Content Developer
The Roof Deployment Project is keeping our veterans safe this winter
By Emma Peterson. For U.S. army veteran Martin Thompson and his wife Carol Maddox, receiving a new roof on a Monday morning was a dream come true. A $42,000 price tag for a new roof is out of many people’s budgets, including Martin and Carol who didn’t know how ...
Answering the existential threat of workforce shortage in the roofing industry
By Emma Peterson. Bringing in the next generation of roofing and construction talent depends on building a supportive network for them. Host Heidi J. Ellsworth met with Jackson Johns from National Roofing in Season 5, Episode 63 of Roofing Road Trips. Jackson is a member of the Western States Roofing ...
How CoatingsCoffeeShop™ is moving the industry forward
By Emma Peterson. Roof coatings are something that few people may think about when they look at their roof, but they offer great benefits to keeping buildings in good condition. Host Heidi J. Ellsworth sat down with Sara Jones from APOC for the first episode of the CoatingsCast podcast ...
How SkillsUSA brings the new generation into the industry
By Emma Peterson. With a workforce shortage in the roofing industry, the SkillsUSA competition is energizing young people to join the industry! Host Heidi J. Ellsworth sat down with John Esbenshade in Season 5, Episode 31 of Roofing Road Trips chatting about how people can get involved with SkillsUSA, build ...
How to build space for kids to grow in urban areas
By Emma Peterson. The roofing industry and technical schools are great opportunities for kids in underserved areas, but there are steps that need to be taken to give them a chance. In Episode 64 of Season 5 of Roofing Road Trips®, host Heidi J. Ellsworth talks to Kyle Nurminen ...
WSRCA’s collaborative approach to industry education
By Emma Peterson. WSRCA’s technical bulletins build a bridge between contractors and experts to address industry issues. For Season 5, Episode 55 of Roofing Road Trips™, host Megan Ellsworth met with Kenneth Klein to discuss the Western States Roofing Contractors Association (WSRCA)’s technical committees and bulletins. Kenneth has been ...
The power of strategic business investments in the roofing industry
By Emma Peterson. Consolidation and investments can be intimidating, but they can also be powerful if done correctly. Randy Korach shares his experience from both sides of the table. In Season 5, Episode 65 of Roofing Road Trips®, Heidi J. Ellsworth hosts CEO Randy Korach from Roofing Corp of America ...
Empowering contractors at the Texas Roofing Conference
By Emma Peterson. The Roofing Contractors Association of Texas (RCAT) empowers contractors by offering a helping hand to navigate the wild west of the Texas roofing industry. In Season 5, Episode 70 of Roofing Road Trips™, host Megan Ellsworth sat down with Sarah Ramon to talk about the Roofing Contractors ...
Investing in the future of the industry and community
By Emma Peterson. Learn how you can build and support the students that will be working in roofing tomorrow through the Davis Memorial Foundation. In Season 5, Episode 60 of Roofing Road Trips, host Heidi J. Ellsworth met up with Chuck Chapman to talk about the Davis Memorial Foundation. Chuck ...
The Roof Deployment Project is keeping our veterans safe this winter
By Emma Peterson. For U.S. army veteran Martin Thompson and his wife Carol Maddox, receiving a new roof on a Monday morning was a dream come true. A $42,000 price tag for a new roof is out of many people’s budgets, including Martin and Carol who didn’t know how ...









