Emma Peterson, Senior Content Developer
Using visualization to generate more leads
By Emma Peterson. Visualization has been a part of the industry for years, but new developments mean it is more powerful than ever. In Season 1, Episode 19 of MetalCast, Brad Finck, Renoworks’ senior vice president, spoke to Heidi J. Ellsworth about the power of visualization in the roofing industry. ...
Improving your sales processes with voice activation and AI
By Emma Peterson. Using artificial intelligence technology gives you a better picture of your sales process by providing more data. In Season 1, Episode 24 of MetalCast, Heidi J. Ellsworth sat down with Sebastian Jimenez, the founder and CEO of Rilla to talk about Rilla and how it is pushing ...
Guiding the next generation into the industry
By Emma Peterson. The Roofing Alliance student competition gives students the opportunity to learn beyond the classroom through mentorships and networking. In a new episode of Roofing RoadTrips™, Megan Ellsworth hosted Kyle Cahill to talk about his role as a mentor in the tenth annual Roofing Alliance student competition. ...
Building the industry’s future one consultation at a time
By Emma Peterson. Richard Carroll knows how important experienced industry members’ advice has been in his career and is ready to make a full circle moment. In Season 5, Episode 53 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Richard Carroll in Sisters, Oregon. Richard is the ...
2023 in review: Articles, podcasts, TikToks and more!
By Emma Peterson. Before we move into the new year, let’s take a moment to look back and celebrate our top content for the year! From TikToks to podcasts to articles, 2023 was a busy year for the Coffee Shops crew! We collected the top content in each category ...
Making change across communities one roof at a time
By Emma Peterson. Everyone deserves to have a roof over their heads. In these four stories, roofing companies and organizations make that a reality for people in their community. A new roof is a huge investment, and one that cannot be pushed aside or ignored. But it is unfortunately ...
Making change across communities one roof at a time
By Emma Peterson. Everyone deserves to have a roof over their heads. In these four stories, roofing companies and organizations make that a reality for people in their community. A new roof is a huge investment, and one that cannot be pushed aside or ignored. But it is unfortunately ...
Getting ready for the 2024 NFBA Expo!
By Emma Peterson. This expo has a space for you, no matter what area of the industry you are in! In Season 1, Episode 29 of MetalCast™, Karen Edwards sat down with four members of the National Frame Building Association (NFBA) to talk about their upcoming spring expo. The ...
Saving future roofs by buying tiles today
By Emma Peterson. All Points Tile & Slate buys the remaining tiles off demolished roofs to build a new roof and a profit. Host Heidi J. Ellsworth met with Jeff Littleton, Harrison Jarman and Kelly Connors in Season 5, Episode 48 of Roofing Road Trips®. All three are from ...
How proper training is key to a project’s success
By Emma Peterson. Learn how the training can empower you to save money, time and headaches. Host Heidi J. Ellsworth met up with Johnny Walker from APOC for the first CoatingsTalk! Johnny is the National Technical Manager for APOC and has been with the company for 14 years now. His ...
