Emma Peterson, Senior Content Developer
Protecting the homes of those who protect our country
By Emma Peterson. The Roof for Heroes initiative meets veterans where they are and helps them rebuild. Winter can be a challenging time for anyone, especially those who need roof repairs. These repairs are a necessity to keep those inside the home protected through the challenging weather hazards of ...
Flying into the future
By Emma Peterson. From marketing photos to pigeon dive-bombing, learn how drones have found a place in the roofing industry. The EagleView Assess™ Program is flying above the industry when it comes to using drones to make inspecting and assessing the rooftop safer and more efficient. But how did ...
Mentoring and connecting students to the roofing industry
By Emma Peterson. Mentorship through the annual Student Competition is leading the next generation into the industry. Each year, the Roofing Alliance hosts the Construction Management Student Competition for undergraduates enrolled in college. This event connects students with the roofing world and gives them opportunities to network and learn about ...
Stepping up to the challenge
By Emma Peterson. This roofing company gave a member of their community the best Christmas present she could’ve asked for; a long awaited reroof. David Barnett of Barnett Roofing knew as soon as he heard Lois’ story that he wanted to help. Lois, a widow in Knoxville, Tennessee was looking ...
Keep up to date with Mule-Hide Messenger
By Emma Peterson. In a constantly innovating industry, stay in-the-know with this interactive email communication series. It’s time for a special delivery! Mule-Hide Products, located in Beloit, Wisconsin, is the industry’s premier provider of low-slope products, with distribution across the United States and areas of Canada. By providing ...
5 coatings products to look out for
By Emma Peterson. From a new bleed blocker to three more basecoat options, learn about the new developments coming from Kool Seal and UNIFLEX! In season 6, episode 17 of Roofing Road Trips®, Chris Underwood and Jamie Atkins from Sherwin-Williams Roofing Solutions joined Heidi J. Ellsworth to talk about new ...
What’s next for IKO
By Emma Peterson. Check out the exciting marketing strategies, product releases and industry growth that IKO has planned for the rest of 2024! Back at the 2024 International Roofing Expo (IRE), Heidi J. Ellsworth got the chance to sit down and chat with Jack Gottesman from IKO Industries about their ...
Try your hand with a new debris management tool
By Emma Peterson. Ease your way into a new way of debris management with this simple rental program! Investing in new technology and tools can be financially-burdensome and may also feel a bit like a gamble — there’s always a little voice in your head wondering if it might not ...
Meet two of SPRI’s 2024 initiatives — DORA and OMNI
By Emma Peterson. Learn how these resources open doors and connect contractors in the single-ply roofing sector. In season 6, episode 14 of Roofing Road Trips®, Heidi J. Ellsworth met with Scott Carpenter from Single Ply Roofing Institute (SPRI). Scott is the current president of SPRI and just celebrated ...
Streamline your way to success
By Emma Peterson. Learn about how Roofle is revolutionizing the industry by providing a hassle-free financing solution for contractors! In Season 5, Episode 90 of Roofing Road Trips®, Justus Knights spoke with Heidi J. Ellsworth about the advancements Roofle is making with the new RoofQuote Pro V 2.0 portal. Justus ...
