Emma Peterson, Senior Content Developer
The power of automation in the sales process
By Emma Peterson. Learn how automated property data makes your sales process more efficient and effective. When Heidi J. Ellsworth was at the 2023 Florida Roofing and Sheet Metal Association (FRSA) expo, she hosted Rob Soper from EagleView and Tom Basch from Leap on the RCS sound stage for ...
Finding success in yourself
By Emma Peterson. Follow Michelle Boykin’s story to learn how she joined the industry and found success. Meet Michelle Boykin, the chief operating officer at Rackley Roofing Company. She’s been in the industry for over 15 years and has served as the chair of National Women in Roofing and ...
3 milestones for a successful roof project
By Emma Peterson. Risk management is crucial across all stages of a roofing project, but it can be intimidating. Here are three milestones in the project where you should pause and assess. In a RoofersCoffeeShop® RLW® webinar, Jon Belnap from IB Roof Systems explained his experience with risk management ...
Invest in the future of the industry!
By Emma Peterson. FRSA Foundation scholarships are a great way for you to make a difference and support the industry leaders of tomorrow. The Florida Roofing and Sheet Metal Contractors Association (FRSA) was founded in 1922 to bring together contractors and other members of the industry to build community and ...
Connect, learn and lead with MCA
By Emma Peterson. Start your summer off right with the 2024 MCA Summer Meeting! The Metal Construction Association’s (MCA) 2024 Summer Meeting is the place to learn from engaging speakers, connect with key members of the industry and advance shared priorities. This year, the meeting is happening in Rosemont, Illinois with ...
Sherwin-Williams Roofing Solutions has something for everyone
By Emma Peterson. Learn a bit about the background of each of the Sherwin-Williams' Roofing Solutions brands to know what coating is best for you. This last March, the International Institute of Building Enclosure Consultants (IIBEC) hosted their International Convention and Trade Show in Phoenix, Arizona. The convention, which spanned ...
Swiping into success
By Emma Peterson. Learn the best credit card processing practices from this exciting webinar! Save the date for May 15! The Midwest Roofing Contractors Association (MRCA) is proud to host the president of National Processing Solutions President Natalie Dunlevey. Natalie is an experienced financial advisor with an MBA from Xavier ...
Stepping up to stand together
By Emma Peterson. When faced with an impossible scenario, the roofing industry rallied to keep this veteran and his family safe and dry. Veteran Tom Westphal and his wife Kate knew they needed a new roof on their Tennessee home. Their old asphalt roof was deteriorating rapidly, causing leaks and ...
Protecting the homes of those who protect our country
By Emma Peterson. The Roof for Heroes initiative meets veterans where they are and helps them rebuild. Winter can be a challenging time for anyone, especially those who need roof repairs. These repairs are a necessity to keep those inside the home protected through the challenging weather hazards of ...
Determining truth from trend
By Emma Peterson. There’s an emerging trend of contractors using larger rolls of roofing material, but is that really the safest and most efficient option? While at the International Roofing Expo (IRE), Karen Edwards got the chance to host Jason Stanley on the RoofersCoffeeShop® Sound Stage! Jason works with IB ...
