Emma Peterson, Senior Content Developer
Get Google to work for you
By Emma Peterson. By creating a strong Google Business Profile, you can build a stronger business. In a recent Read, Listen WatchRead, Listen Watch® (RLW) webinar, Karen Edwards hosts Danny Braught from LMH Agency to discuss the advantages of utilizing Google platforms to elevate your business. Danny is an ...
4 contractors who are paying it forward roof by roof
By Emma Peterson. All over the U.S., roofers are showing up for their communities and keeping them safe under new roofs. A roof is crucial to homeowner safety, but it’s a huge investment that is beyond the reach of many. As people across the country struggle with everything from ...
Operating with safety in mind sets you up for success
By Emma Peterson. Having a safety-first focus is key to building an efficient and effective contracting business. Roofing can be a very dangerous profession, but thankfully there are tools available on the market to help keep roofing professionals safe. In an episode of Roofing Road Trips®, Heidi J. Ellsworth spoke ...
Fortifying your construction methods
By Emma Peterson. Learn about the three standards of building that keep your clients and their homes safer in dangerous weather. Severe weather storms are some of the most unpredictable and damaging events a roof might face. In this episode of Roofing Road Trips®, Megan Ellsworth spoke to Fred ...
4 contractors who are paying it forward roof by roof
By Emma Peterson. All over the U.S., roofers are showing up for their communities and keeping them safe under new roofs. A roof is crucial to homeowner safety, but it’s a huge investment that is beyond the reach of many. As people across the country struggle with everything from ...
Stepping up to the challenge
By Emma Peterson. This roofing company gave a member of their community the best Christmas present she could’ve asked for; a long awaited reroof. David Barnett of Barnett Roofing knew as soon as he heard Lois’ story that he wanted to help. Lois, a widow in Knoxville, Tennessee was looking ...
Empowering the future of the industry
By Emma Peterson. Building up the roofing sector, one training at a time. Heidi J. Ellsworth got the opportunity to sit down with Lauren Morley from R3NG at the 2024 International Roofing Expo (IRE) to discuss being women in the industry. Lauren is the owner of R3NG, which is a ...
Stepping up to stand together
By Emma Peterson. When faced with an impossible scenario, the roofing industry rallied to keep this veteran and his family safe and dry. Veteran Tom Westphal and his wife Kate knew they needed a new roof on their Tennessee home. Their old asphalt roof was deteriorating rapidly, causing leaks and ...
Building a legacy of support
By Emma Peterson. Learn about how ARMA has and continues to celebrate and support the industry around them. Asphalt is a cornerstone of the industry, being used in both low- and steep-slope roofing projects, but it can often be overlooked. With benefits including durability, affordability, reliability and versatility, asphalt is ...
Getting involved with MetalVue!
By Emma Peterson. The MetalVue Dealer portal is your first step in finding a better way to navigate the industry. There’s a lot of moving parts in the metal industry, which is one of the reasons Sherwin-Williams put together the MetalVue Program. In this MetalTalk™ webinar, Dominic Caminata of Grosso ...
