Roofing is about people, not just projects

By Dani Sheehan. 

With IKO shingles installed by a ROOFPRO contractor, you’re getting strength, beauty and protection that lasts a lifetime. 

For Becca Haggard, founder and CEO of That Girl Roofing in Cinicinatti, OH., roofing isn’t about selling a project. It’s about protecting people and their homes. “We’re there to serve the person and their need – not just sell them something they don’t [need],” she shared in a recent interview with The Coffee Shops™. 

That people-first approach is how Becca found IKO Industries and their Dynasty shingles, a product she trusts so much that she put them on her own roof. For homeowners, that trust translates into lasting protection, a quality you can see and peace of mind for years to come. 

The difference is in the details 

Becca admits she once thought of IKO as just another brand, until she met with a representative and experienced the shingles for herself. “Holding the shingles in my hands, feeling the weight and durability of them – I realized they were different,” she shared. 

IKO’s shingles stood out for their thicker design, consistent color quality and innovative approach to production. “They bundle their shingles into what’s called a true square, which means less waste and faster projects,” she explained. On top of that, IKO controls its own materials, from asphalt to granules, ensuring consistent quality and color depth – something not every manufacturer can claim. 

A roof should be a once-in-a-lifetime investment. As part of the IKO ROOFPRO program, Becca can offer extended warranties not available from every contractor. “For a lot of my homeowners, that 40-year warranty is a huge benefit. It’s the peace of mind that they’ll never have to think about their roof again,” she emphasized. 

She added, “I tell clients, I want to put the shingle on your roof that guarantees me I never have to come back. Not because I don’t like you, but because I want you to know it’s done right the first time.” 

Choosing the right roofer for your home 

Becca encourages homeowners to take their time and compare not just pricing, but warranties, company reputation and installer qualifications. Her advice: 

• Compare warranties: Make sure you’re looking at equal levels of coverage, not just shingles. 
• Check reputation: Look for contractors who deliver on their promises and are backed by strong manufacturer relationships or customer referrals. 
• Trust experience and certification: For example, a ROOFPRO contractor can offer warranties and other product knowledge others can’t. 

At the end of the day, Becca believes the right combination of product and installer is what gives you lasting confidence. “I chose IKO because I believe in the brand and I put it on my own house,” she shared. “That’s the kind of peace of mind I want to offer every homeowner.”