Protecting your investment with knowledge

AAR Expert Wendy Marvin shares her thoughts on navigating materials, warranties and more in the roofing world.

Dear homeowners and building owners, 

It feels like we're on our own lately, doesn't it? Constantly navigating pushbacks just to get what we need and deserve for our properties. 

Understanding the reality of roofing warranties 

The roofing industry isn't out to harm you, but here's an uncomfortable truth: manufacturer warranties represent best-case scenarios. When a product is rated to "last 30 years," that figure comes from controlled laboratory testing under ideal conditions. Your actual roof faces relentless sun, driving rain, temperature swings, wind damage and biological growth — none of which exist in a lab. 

The lifespan you'll actually get depends on your local climate, installation quality and most importantly, regular maintenance. That last one is where you have real control. 

Catch small problems before they become expensive disasters 

Whether you own a single-family home or manage a commercial building, your roof never gets a break from the elements. The good news? An annual inspection can save you thousands by catching critter nests, small punctures, loose shingles, early moss growth and clogged gutters before they escalate into major expenses. 

Document everything — It's more important than ever 

Here's what many property owners don't realize: maintenance documentation is typically required by your warranty, and manufacturers are increasingly strict about proof. We're seeing more warranty claims denied due to lack of maintenance records. 

Even more concerning is what's happening with property insurance. Insurance companies now use drones to inspect roofs without warning. This year alone, my company has worked with at least 10 property owners who received letters essentially saying: "Replace your roof immediately, or we're canceling your policy." 

Some we successfully fought — their roofs had years of life left, and their maintenance records proved it. Others faced unexpected financing needs for premature roof replacement just to keep their coverage. It's an unfortunate reality of our current market. 

The simple solution: Document your maintenance 

Annual roof maintenance should include: 

• A thorough visual inspection 
• Moss prevention treatments in damp climates 
• Gutter and downspout cleaning 
• Dated, geotagged photos before and after service 

For residential properties, you may handle this yourself. For commercial buildings or if you prefer professional service, hire a qualified roofing contractor and request comprehensive documentation including photos and written reports. Keep all records organized and easily accessible. 

Whether you maintain your own property or hire a professional, documentation is your protection when warranty or insurance issues arise. Those dated photos and service records can save you thousands — or even prevent policy cancellation. 

We're in this together 

Stay proactive, keep detailed records and don't hesitate to reach out with questions about your roof or property exterior. Knowledge is power, especially when it comes to protecting your investment.