Roofing Craft and Customization

In this AskARoofer Podcast episode, Lauren White sits down with Tim Garrison from River City Roofing Co. to talk about the craftmanship behind some of their commercial roofing installations with a focus on the project that took them to patriotic heights — installing an American flag design directly onto the roof. The two discuss the inspiration behind the striking custom concept, how the team overcame design and installation challenges and which materials made it possible. The conversation also explores how custom roofing isn’t just about looks — it can boost performance, branding and even marketability. From creative expressions like their massive American flag rooftop installation to smart marketing advantages and high-performance roofing materials, this episode explores how a roof can be more than just a cover over your head. 

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