Westlake Royal Roofing Solutions
Forged in fire
By Emma Peterson. Investing in a fire-resistant roofing solution can save money and lives. Across the United States, wildfires have become more intense and more frequent — and their impact can be devastating. Beyond heartbreaking injuries, property damage and even loss of life, fires can cripple local economies and destroy ...
White Castle Roofing named runner up winner in 2025 Show Us Our Snow Guards Contest
The spectacular home, located in Lincoln, Nebraska, includes multi-faceted roofing. The stunning roofing on a custom home in Nebraska includes both standing seam metal and composite slate. Ensuring the snow retention system works seamlessly across both surfaces without disrupting the design flow has earned White Castle Roofing a Runner Up ...
Keeping up with curb appeal
By Emma Peterson. How Westlake balances staying on trend while still offering timeless resilience. While at the 2025 International Builders Show, Heidi J. Ellsworth had the opportunity to interview Sarah Lograsso, the director of marketing and product management at Westlake Royal Building Products, to discuss their stone and roofing ...
Navigating an unpredictable market
By Emma Peterson. Learn how roofers can overcome uncertainty by selling proactive, performance roofing solutions. If 2025 has proven anything, it has proven to be unpredictable. From tariffs to immigration and beyond, the one word everyone is using to describe the industry and market is unpredictable. But even through ...
DaVinci® Roofscapes introduces two new shake colors: Timber Black and Blonde Cedar
Timber Black and Blonde Cedar showcase the striking contrast and authenticity of real cedar, while delivering the durability and low-maintenance benefits homeowners expect from DaVinci Westlake Royal Building Products™, a Westlake company (NYSE: WLK), has launched two new shake colors under its DaVinci® Roofscapes brand: Timber Black and Blonde Cedar. Representing ...
Blending natural inspiration with powerful products
By Emma Peterson. These two new stone veneer offerings bring versatile textures and standout style to any project — from rustic to modern design. Here at The Coffee Shops™, we get the unique and incredible opportunity to travel around the country talking to contractors and manufacturers about the newest roofing ...
Westlake Royal Building Products™ introduces roof mastic for modified asphalt underlayments
By Westlake Royal Building Products. Announcing the launch of Westlake Royal™ Roof Mastic, an advanced rubberized flashing cement designed for modified asphalt underlayments, to Florida markets. Westlake Royal Roof Mastic is formulated to provide ultimate adhesion and waterproofing to polyester-faced underlayments. It is flexible, even at low temperatures, and it will not ...
REALTOR study shows a new roof may help you sell your home
By Westlake Royal Building Products. If you’re ready to put your house on the market, don’t underestimate the power of enhancing its curb appeal before putting up the “For Sale” sign. According to the 2025 Remodeling Impact Report, one of the top three projects REALTORS® across America recommend homeowners do before selling ...
Unified Steel roof brings peace of mind, cost savings to Florida condo owners
By Westlake Royal Roofing Solutions. This new roof gave homeowners long-term savings, lower insurance costs and immediate energy savings. Like many multifamily properties in Florida, Summergate Condominiums in Orlando was facing a quandary: How to replace the community’s aging roofs while navigating increasingly extreme weather conditions and tightening insurance standards. Never ...
Blending high performance with architectural aesthetics
By Emma Peterson. Across their product lines, Westlake is leading the industry in durable roofing without sacrificing curb appeal. One of the things we love about attending trade shows is getting to see new products and offerings firsthand. While our team attended the International Builder Show this year, we had ...
