Source One Marketing
One new roof, two paydays: The power of proof
By Randy Chaffee, Source One Marketing. Don't just roof it. Prove it. Here at Source One Marketing, we want roofing contractors to understand that every new roof you install tells a story. Don’t let that story disappear the moment the crew packs up and the truck pulls away. That brand-new ...
Pick carefully — This could be the last roof you ever buy
By Randy Chaffee, Source One Marketing. With metal, you're not just selling a roof: you're selling long-term peace of mind. Here at Source One Marketing, we know that selling metal roofing isn’t about pushing panels — it’s about guiding customers through a sea of choices and showing them why value beats price ...
From farm to front porch: The rise of metal roofs in residential homes
By Randy Chaffee, Source One Marketing. Metal roofing is no longer just for barns or industrial buildings; homeowners today are embracing metal’s durability, energy savings and curb appeal. There was a time when metal roofing was mostly reserved for barns, sheds and rural farm buildings — not something you’d ...
Sales aren’t dead — They just sometimes wear a toolbelt
By Randy Chaffee, Source One Marketing. You don’t need to "be in sales.” You just need to own the role you already play. Let’s clear something up. You don’t need to carry a briefcase to be in sales. You don’t need a quota, a CRM or never an ending “sales strategy ...
More than a number
MCS Influencer Randy Chaffee says that one of the best ways for companies to differentiate themselves among mergers and acquisitions is to connect with their customers. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing, LLC. You can read the interview below, ...
Subcontractors are a reflection of your company
RCS Influencer Randy Chaffee says to have a plan in place upfront so subs understand the company culture and expectations. Editor's note: The following is the transcript of a live interview with RCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: ...
Do things the right way, the first time around
RCS Influencer Randy Chaffee says that it's important to have a clear system in place to communicate and collaborate with all stakeholders. Editor's note: The following is the transcript of a live interview with RCS Influencer Randy Chaffee of Source One Marketing. You can read the interview below, listen to the ...
Selling customers on the world of metal
MCS Influencer Randy Chaffee says to not limit your customer or yourself when selling metal. Editor's note: The following is the transcript of a live interview with RCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, I'm Alex Tolle ...
Sell the sizzle, not the steel
MCS Influencer Randy Chaffee says it’s time to stop listing features and start speaking your customer’s language and selling the benefits of metal. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or ...
Scaling smart
RCS Influencer Randy Chaffee says to invest in people before you need the people. Editor's note: The following is the transcript of a live interview with RCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, I'm Alex Tolle with RoofersCoffeeShop.com, ...
