Source One Marketing
Metal roofing and sustainability: More than just a buzzword
By Randy Chaffee, Source One Marketing. Metal roofing proves that sustainability isn't just a slogan; it's performance and style that lasts. “Green” gets thrown around a lot these days. It’s on every label, brochure and website. But in the world of roofing, sustainability isn’t a marketing slogan. It’s a measurable fact. ...
Owning your identity
RCS Influencer Randy Chaffee says that, for smaller companies to compete, they need to embrace what they uniquely have to offer: community presence and genuine relationships. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen ...
The Coffee Shops™ Announce 2026 MetalCoffeeShop™ Metal Influencers
Metal Influencers bring knowledge, experience and vision to contractors nationwide, shaping the future of metal construction. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for MetalCoffeeShop®(MCS). MCS Influencers share their expertise each month on ...
Metal roofing ain’t just a farm thing anymore
By Randy Chaffee, Source One Marketing. Now's the time to lean into metal roofing. I’ve been in the trenches of this industry long enough to remember when metal roofing was mostly a rural thing. Farm buildings, pole barns, maybe the occasional shed. Back then, if you told a homeowner they should ...
One new roof, two paydays: The power of proof
By Randy Chaffee, Source One Marketing. Don't just roof it. Prove it. Here at Source One Marketing, we want roofing contractors to understand that every new roof you install tells a story. Don’t let that story disappear the moment the crew packs up and the truck pulls away. That brand-new ...
Pick carefully — This could be the last roof you ever buy
By Randy Chaffee, Source One Marketing. With metal, you're not just selling a roof: you're selling long-term peace of mind. Here at Source One Marketing, we know that selling metal roofing isn’t about pushing panels — it’s about guiding customers through a sea of choices and showing them why value beats price ...
From farm to front porch: The rise of metal roofs in residential homes
By Randy Chaffee, Source One Marketing. Metal roofing is no longer just for barns or industrial buildings; homeowners today are embracing metal’s durability, energy savings and curb appeal. There was a time when metal roofing was mostly reserved for barns, sheds and rural farm buildings — not something you’d ...
Sales aren’t dead — They just sometimes wear a toolbelt
By Randy Chaffee, Source One Marketing. You don’t need to "be in sales.” You just need to own the role you already play. Let’s clear something up. You don’t need to carry a briefcase to be in sales. You don’t need a quota, a CRM or never an ending “sales strategy ...
More than a number
MCS Influencer Randy Chaffee says that one of the best ways for companies to differentiate themselves among mergers and acquisitions is to connect with their customers. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing, LLC. You can read the interview below, ...
Subcontractors are a reflection of your company
RCS Influencer Randy Chaffee says to have a plan in place upfront so subs understand the company culture and expectations. Editor's note: The following is the transcript of a live interview with RCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: ...
