Source One Marketing
Selling the roofing lifestyle to the next generation
By Jenny Yu. To attract young people to the industry, companies need to meet them where they’re at and know what they want. Attracting the right workers for your crew is one of the most pressing issues in today’s labor landscape. In a recent episode of MetalCast™, Karen ...
Planning your succession plan early
RCS Influencer Randy Chaffee says business owners should create a succession plan three to five years in advance. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: ...
Technology isn't as scary as it seems
MCS Influencer Randy Chaffee says that if you're hiding from technology, you're going to fall behind. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, I'm ...
Color matters: What today’s customers want from a metal roof
Color matters. It shapes confidence. It shapes satisfaction. And when we guide homeowners toward the right choice, everybody wins. Walk any home show, scroll any contractor page, or stand in any distributor yard, and you’ll hear the same thing. Color matters. Homeowners care about it more than ever, and they’re coming ...
The next generation of roofing pros is already here — Are we ready?
By Randy Chaffee, Source One Marketing. The next generation isn’t here to erase what we've built — they’re here to continue the legacy. If you’ve been in this business for a while, you’ve probably noticed that the next generation isn’t coming. They’re already on the jobsite! They may not swing ...
In order to succeed, you have to grow
MCS Influencer Randy Chaffee says that one way to excel in the industry is by offering specialized services. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: ...
Metal roofing and sustainability: More than just a buzzword
By Randy Chaffee, Source One Marketing. Metal roofing proves that sustainability isn't just a slogan; it's performance and style that lasts. “Green” gets thrown around a lot these days. It’s on every label, brochure and website. But in the world of roofing, sustainability isn’t a marketing slogan. It’s a measurable fact. ...
Owning your identity
RCS Influencer Randy Chaffee says that, for smaller companies to compete, they need to embrace what they uniquely have to offer: community presence and genuine relationships. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen ...
The Coffee Shops™ Announce 2026 MetalCoffeeShop™ Metal Influencers
Metal Influencers bring knowledge, experience and vision to contractors nationwide, shaping the future of metal construction. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for MetalCoffeeShop®(MCS). MCS Influencers share their expertise each month on ...
Metal roofing ain’t just a farm thing anymore
By Randy Chaffee, Source One Marketing. Now's the time to lean into metal roofing. I’ve been in the trenches of this industry long enough to remember when metal roofing was mostly a rural thing. Farm buildings, pole barns, maybe the occasional shed. Back then, if you told a homeowner they should ...
