Jenny Yu, Writer & Reporter
Selling roof restoration
By Jenny Yu. Industry experts discuss how education, financial considerations and specification strategies are shaping the coatings market. As interest in roof restoration continues to grow, contractors and manufacturers are finding new ways to explain the value of coatings to building owners and design professionals. In this CoatingsCast™ episode, Megan ...
Navigating tariff uncertainty
By Jenny Yu. Industry expert Melanie Butler outlines shifting trade actions and what contractors should watch for next. Roofing industry professionals continue to navigate unpredictable tariffs as federal trade policy shifts continue to affect material costs and supply chains. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke ...
Off and running: Engaging the next generation of roofers early
By Jenny Yu. Mindy Dahlquist of TRA Snow and Sun shares how and why to bring young people into the industry. Everyone’s career journey has to start somewhere, and no one does it all on their own. For Mindy Dahlquist, business development manager at TRA Snow and Sun, her ...
Creating a culture of care from the top down
By Jenny Yu. The NRCA calls for the roofing industry to make a holistic shift toward viewing mental well-being as part of worker safety. In this episode of Roofing Road Trips®, Megan R. Ellsworth spoke with Cheryl Ambrose, vice president of enterprise risk management for the National Roofing Contractors Association ...
Insights and innovation at the 2026 MBCEA Conference
By Jenny Yu. From hosting a pre-conference tour to sponsoring on-site engagement, S-5! is creating opportunities for connection and learning. As the 57th annual MBCEA Conference and Spring Meeting approaches, occurring April 22-24, 2026, S-5! is taking an active role in shaping the attendee experience through educational opportunities and ...
New resources for designing buildings in a warming climate
By Jenny Yu. An interactive training course and a new brief provide guidance on cool roof technologies and their role in sustainable building design. As extreme heat events become more frequent and energy efficiency remains a top priority for building professionals, new educational resources are helping architects, contractors and ...
Free educational seminar highlights snow retention best practices
By Jenny Yu. This spring, TRA Snow & Sun’s 3rd Annual Snow Retention Educational Seminar offers expert-led sessions on snow management solutions for modern roofing systems. Roofing professionals looking to expand their expertise in cold-climate performance and safety have an exciting educational opportunity this spring! On Thursday, April ...
Bringing the shop to the site with portable metal brakes
By Jenny Yu. Van Mark’s industrial portable brake is giving contractors an accessible way to grow their metal roofing services. At the 2026 International Roofing Expo, Van Mark Products Corporation showcased its latest innovations while engaging contractors eager to expand into the metal roofing market. Scott Totin, regional ...
Floating saunas transform waste containers into waterfront wellness
By Jenny Yu. This innovative project uses recycled shipping containers to deliver a new sauna and plunge-pool experience. Two floating saunas built from recycled shipping containers and anchored in Sausalito Bay are redefining waterfront wellness. In a recent article of AQUA Magazine, the project called “Fjord” is described as ...
The cost, durability and energy efficiency of metal and asphalt roofing systems
By Jenny Yu. Explore some of the key features that differentiate two of the most popular roofing materials today. Every property owner has different goals, budgets and needs when it comes to choosing the roof system that works for them. To help contractors and homeowners make this decision, Sherwin-Williams ...
