Jenny Yu, Writer & Reporter
Modernizing retail with metal
By Jenny Yu. An MBMA case study highlights a new model for flexible, experience-driven retail. As retail developers grapple with declining foot traffic and rising vacancies fueled by e-commerce, a new development model is gaining traction. According to the Metal Building Manufacturers Association (MBMA)’s 2022 Commercial Communities Case Study, ...
Strengthen contractor success through interactive training
By Jenny Yu. Through Fluid Applied Roofing (FAR)’s immersive training program, contractors gain product knowledge and hands-on fluid-applied roofing application experience. Fluid Applied Roofing (FAR) is taking a hands-on approach to contractor education with a training program designed to blend technical expertise with real-world business strategy. Through its ...
The simplest formula for success in roofing
By Jenny Yu Dave Harrison, industry veteran and consultant, shares insights on how to build a long, purposeful career in the industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with industry veteran Dave Harrison to reflect on a career defined by innovation, relationships and purpose-driven growth ...
Elevating culture built on trust
By Jenny Yu. R-Club Roofer of the Month Jewels DeCorsey of All Craft Exteriors discusses the importance of clear communication and establishing an ownership mentality to grow a thriving roofing business. Last month, the R-Club Roofer of the Month podcast featured Jewels DeCorsey, general manager of All Craft Exteriors. ...
Providing ease for end users
By Jenny Yu. Malco’s new rotary shear attachment is designed to reduce noise, limit coating damage and extend tool life. In this Roofing Road Trips® episode, Austin Cash, senior new product development engineer for Malco Tools, discussed how Malco continues to create solutions that are designed with contractors ...
Designing with efficiency and simplicity
By Jenny Yu. S-5! calculators give contractors code-based guidance for snow retention and solar mounting. Digital tools are increasingly helping roofing contractors design more efficient systems, from sales pitch to jobsite clean up. In this Roofing Road Trips® episode, Megan Ellsworth spoke with Jesse Winternitz, application engineer and product ...
How automation and AI are driving growth in metal roofing
By Jenny Yu. Investment in robotics and data-driven systems is helping CAM and its partners improve efficiency and performance. In this episode of Roofing Road Trips®, Carlisle Architectural Metals (CAM) Vice President of Growth Brad Van Dam outlined how automation, robotics and artificial intelligence are reshaping both manufacturing and ...
Stock your truck for spring!
By Jenny Yu. Don’t miss this limited-time opportunity to stock up on K9 Fasteners with free shipping! The sun is shining; the birds are chirping; we’ve made it to the busy season! As contractors gear up for spring, preparation is critical. With ongoing supply chain volatility and ...
The secret sauce: Innovation, efficiency and cost-effectiveness
By Jenny Yu. At IRE 2026, MetalForming introduced new equipment designed to help contractors streamline operations and expand capabilities. At the 2026 International Roofing Expo, contractors came searching for tools and technology that can help them work smarter, faster and more profitably. MetalForming was ready to provide, showcasing their ...
Learn how to improve close rates with this upcoming RLW!
By Jenny Yu. With guests from JobNimbus and Demand IQ, this RLW will show attendees how speed, transparency and technology are reshaping the buying journey. As homeowner expectations continue to evolve, roofing contractors are being challenged to rethink how they engage prospects from the very first interaction. On April ...
