Jenny Yu, Writer & Reporter
Moving the market toward metal
By Jenny Yu. Learn how the MRA is pushing metal to the forefront through research and education. Roofing isn’t just loud construction sites and hard hats. It’s also the quiet, behind-the-scenes efforts to move homeowner minds and market trends. Since its inception in 1998, Metal Roofing Alliance (MRA) has ...
Un ángel sobre sus hombros (y techos)
Por Jenny Yu, traducido por Jessica Bravo. A través del Halo Project, Guardian Roofing retribuye a su comunidad con reparaciones y reemplazos de techos gratuitos para familias necesitadas. Desde 2005, Guardian Roofing ha brindado servicios de techado, canaletas y aislamiento a la comunidad del Pacífico Noroeste. Cada año, retribuyen ...
Starting a new roofing company? Invest in equipment you can trust.
By Jenny Yu. Partner with Equipter to build a smart, efficient, values-based business. Starting a new business includes several big and small tasks, from recruiting employees to creating workflows to purchasing equipment. With so many decisions to make, it’s important that contractors take time to evaluate how they want ...
Breaking down stereotypes, building up careers
By Jenny Yu. This roofing company hosted a day for youth to learn about the trades! On July 10, 2025, Red Dog’s Roofing held their first Community Roofing & Trades Day in Gardner, Massachusetts. The goal of the event: show young people what’s possible and unlock their future. ...
¡Es divertido quedarse en el YMCA... especialmente bajo un techo nuevo!
Por Jenny Yu, traducido por Jessica Bravo. La frase "Ningún hombre lo hace todo por sí mismo" cobra vida cuando una empresa de techado de larga trayectoria dona un techo nuevo a un YMCA de Pennsylvania. Sampson Family YMCA en Monroeville, Pennsylvania, es una organización sin fines de ...
Leap ahead of your competitors with this CRM
By Jenny Yu. Save time and streamline your workflow with this dynamic, all-in-one app. Roofing contractors juggle dozens of tasks a day, from communicating with customers, ordering materials, record keeping, employee management, sales pitching — not to mention, the actual work of inspecting, repairing and installing roofs. With all ...
Adding some jam to their bread and butter
By Jenny Yu. How a leader in metal roofing is expanding its reach with new offerings. At The Coffee Shops™ Soundstage at METALCON 2024, Heidi J. Ellsworth spoke with Mike Weis, vice president of sales for PAC-CLAD | Petersen, a Carlisle Company, about Petersen’s newest products. For 60 ...
The 4 R’s of a robust referral program
By Jenny Yu. Learn how to position yourself as the champion in your market. In this episode of Roofing Road Trips®, Megan Ellsworth sat down with Rebecca Mayo, director of partnerships at gFour Marketing, to discuss the importance of implementing a comprehensive referral system to turn leads into loyal ...
Ongoing innovation at METALCON 2025
By Jenny Yu. Learn about this year’s keynote speakers, educational workshops and what’s new. 2020 was supposed to be Judy Geller’s first year running METALCON, but the world had other plans. As tradeshow director for METALCON, Judy had to pivot, just like most of us had to adjust to a ...
Capitalize on tariff-free machinery
By Jenny Yu. Navigating the new normal that tariff changes bring to the metal roofing industry. In a recent MetalCast™ episode, Karen Edwards spoke with Ronnie Pollack, vice president of sales and marketing for CIDAN Machinery Group, about the unique opportunity to capitalize on their tariff-exempt machines. Since ...
