Emma Peterson, Senior Content Developer
The power of ICF construction
By Emma Peterson. From storm protection to fire resistance and energy efficiency, learn about the benefits of working with insulated concrete forms. Over the years, we’ve seen a variety of changes in the roofing and construction industries as products and technology advance. One big example of this is the move ...
Get insights on legal policies and procedures
By Emma Peterson. Enter for a chance to win a free book from industry leader and expert Trent Cotney! Being a roofing contractor often means wearing many hats, whether it’s the hard hat at the job site or a baseball cap while working on sales and marketing in the office. ...
Top September articles: Taking care of the industry's future
By Emma Peterson. From mental health care to workforce development and economic outlooks, this month we’ve been talking a lot about the future of roofing. Our Coffee Shops crew has been busy this month, publishing more than 200 articles across RoofersCoffeeShop, MetalCoffeeShop and CoatingsCoffeeShop! It can be hard to keep ...
Top September articles: Supporting students, innovative technology and more
By Emma Peterson. Explore the top articles of this month, from automated roofing robots to heartwarming stories of roofers giving back to their communities. Every month we like to take a look back at the articles we have published to see what caught our readers’ attention. This month, our top ...
Project profile: The Vitro Flex Plant in Northern Mexico
By Emma Peterson. Learn why this company chose Topps’ System 1000 Metal Roof Restoration for their 465,660 square foot project. In 1909, a glass container factory called the Vidriera Monterrey opened for operations in the city of Monterrey, the capital city of Nuevo León, Mexico. Years later, this same company ...
Navigating an unpredictable market
By Emma Peterson. Learn how roofers can overcome uncertainty by selling proactive, performance roofing solutions. If 2025 has proven anything, it has proven to be unpredictable. From tariffs to immigration and beyond, the one word everyone is using to describe the industry and market is unpredictable. But even through ...
Beyond the expo hall and education sessions
By Emma Peterson. Learn about all the events and opportunities available at METALCON 2025. When you think about trade shows, you probably initially think about the exhibit floor or the education sessions offered. And while these are huge draws by themselves, trade shows offer so much more than that! ...
Innovating with purpose
By Emma Peterson. Learn how Elevate develops products designed to address some of the biggest issues in roofing – labor and weather. Uncertainty has been the buzzword of the year when describing the state of the roofing industry. But even through this year’s tariff changes and policy shifts, two ...
Shaping the next generation of roofers
By Emma Peterson. Learn how the Roofing Alliance is elevating, educating and uniting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Greg Hudson and Alison LaValley to discuss the Roofing Alliance and its impact on the roofing industry. Greg, ...
Going green with biosolar
By Emma Peterson. Looking for a way to make a roof more sustainable? Consider combining a green roof with a solar set up! There are a variety of ways to make a roof more sustainable, such as reflective roof coatings, living roofs and solar panels. These different strategies can ...
