Emma Peterson, Senior Content Developer
Building an interconnected system
By Emma Peterson. Learn about the relationship between your roof, your HVAC system and the interior temperature of your home. Imagine walking into a home that feels just right — cool in the summer, warm in the winter and always comfortable. This perfect balance is often the result of a ...
Mental health on and off the roof
By Emma Peterson. Paul Reed of Roofers In Recovery shares insights on the power of compassion and conversation when it comes to supporting roofing professionals’ mental health. When we think of the tolls the roofing industry puts on workers, we often think of the physical demands of the job. ...
Podcasting, marketing and roofing success
By Emma Peterson. Building connections and growing your business through podcasting. At the end of June, The Coffee Shops™ very own multimedia manager Megan Ellsworth was featured on the Roofer Growth Hacks podcast! This podcast is hosted by Chris Hunter, who helped found the marketing site RoofingSites.com in 2018. Today, ...
Float more, scrub less
By Emma Peterson. Help your customers get the most out of pool season with robotic cleaners. Nothing beats jumping into a cool pool at the end of a hot summer day. But for a lot of frustrated homeowners, they seem to spend more time in the water cleaning rather than ...
Blending high performance with architectural aesthetics
By Emma Peterson. Across their product lines, Westlake is leading the industry in durable roofing without sacrificing curb appeal. One of the things we love about attending trade shows is getting to see new products and offerings firsthand. While our team attended the International Builder Show this year, we had ...
Project profile: Tesla Gigafactory Austin
By Emma Peterson. Smart SPF strategy, high-performance products and on-the-fly adaptation helped this team keep Tesla’s sprawling Austin Gigafactory watertight. There are countless contractors and installers who are getting on the roof every day to install coatings on roofs. To highlight the impressive work of this industry, the Spray Polyeurathane ...
Top July articles: Trailblazing roofing products
By Emma Peterson. Catch up on what’s been happening during the roofing world’s busiest season. For many homeowners, summer is the relaxing season – full of long evenings enjoying the warm weather and sunny weekends exploring their neighborhoods. But for contractors in the roofing industry, summer is called construction ...
Eagleview One is landing
By Emma Peterson. Discover how Eagleview One integrates roof reports, imagery, AI analytics and more into a seamless digital experience. The big news out of Eagleview is the announcement of Eagleview One, a new platform that incorporates their industry-leading imaging programs with AI analytics! To learn more about this innovative ...
Supporting their contractors through thick and thin
By Emma Peterson. Learn how Progressive Materials helps their contractors through all parts of their coating projects. In a new episode of CoatingsCast®, Megan Ellsworth sits down with Jeff Romero, the technical and education coordinator for Progressive Materials (PM). Their conversation is a continuation of a discussion started a ...
From roofer to waterproofer
By Emma Peterson. Learn how Pli-Dek helps their contractors diversify their offerings with training. Whether you are looking to expand your offerings or keep your team sharp, training is the key in the roofing industry. In this episode of CoatingsCast®, Karen Edwards sits down with Bob and Miles Yglesias, ...
