Emma Peterson, Senior Content Developer
Seeing beyond sales
By Emma Peterson. An eye‑opening RLW explores how accurate, big‑picture financial data helps contractors uncover errors, correct course and grow with confidence. Roofing is a busy and competitive market. It is easy to fall into the trap of managing your business on a day-to-day basis. And while this method keeps ...
Reimagining roof design
By Emma Peterson. How roof visualizers help homeowners find confidence — and their style. For most people, a roof is an afterthought when it comes to the design of their home. But roof design actually has a huge impact on a home’s overall style and can be a great ...
Finding your path through mentorship
By Emma Peterson. A conversation on mentorship, opportunity and finding a career in roofing In a new episode of Roofing Road Trips®, we had the opportunity to host Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice ...
Honoring craftsmanship across Colorado
By Emma Peterson. Highlights from the Colorado Roofing Association’s 2026 Awards Dinner. Last month, the Colorado Roofing Association (CRA) hosted their annual awards dinner! Hosted at the Social Capitol in Arvada, this incredible evening brought together contractors from across the state to connect, share ideas and support each other. This ...
5 benefits of using ICFs to build pools
By Emma Peterson. From energy savings to design versatility, discover how Nudura ICFs are reshaping modern pool construction. Across the construction industry, Insulated Concrete Forms (ICFs) have grown in popularity as a building material. For those that are unfamiliar, ICFs are hollow foam blocks that are stacked and then filled ...
Labor, immigration and the roofing industry
By Emma Peterson. Trent Cotney explores the role of advocacy and Roofing Day 2026 in relation to protecting workers in today’s immigration climate. The state of the labor force in roofing and construction has always been a top issue for the industry, but the immigration policy changes of the last ...
Minihan Roofing is the March R-Club Roofer of the Month!
By Emma Peterson. How Chris and Shannon Minihan built a roofing family legacy. This year is a big milestone for the team at Minihan Roofing – our March 2026 R-Club Roofer of the Month – as it marks their 15th year in business! To learn about the origins and ...
A new safety frontier
By Emma Peterson. Denver Riggleman dives into how AI can be a lifesaving tool — and why improper use could expose sensitive business data. When we talk about AI, most conversations focus on the type of business management tasks it can manage. What is often overlooked is how AI ...
Finding the path to roofing
By Emma Peterson. How taking risks—and refusing to quit—launched Ian Davis into industry‑leading success. Recently, TopShield sponsored an episode of Stories From the Roof featuring Ian Davis, the founder of Cairn Contacting. Established in 2017, Cairn has quickly raised the bar on ethics, service and quality with recognitions such ...
Rebuilding roofs and hope
By Emma Peterson. Four roofing projects across the U.S. show the power of compassion, service and community. As the cost of living continues to increase, many homeowners struggle to gather funds for large home projects, like a reroof. This is especially true for our more vulnerable neighbors, such as ...
