Emma Peterson, Senior Content Developer
The road to IRE 2026
By Emma Peterson. Learn how the IRE team builds a show experience tailored to the roofing industry. It might be hard to believe, but 2026 is just around the corner! And kicking off the new year in style is the annual International Roofing Expo (IRE), happening January 20-22, 2026, at ...
The past, present and future of WSRCA
By Emma Peterson. WSRCA presidents discuss the power of community, inclusion and industry associations. While at the 2025 Western Roofing Expo back in September, The Coffee Shops™ had the chance sit down with an incredible panel of experts featuring Kris Hitesman of Capitol Roofing Service, Stan Robinson of Pacific ...
Driving success with fleet management
By Emma Peterson. From buying your company vehicle to insuring and maintaining it, learn how smarter fleet management lowers overhead costs. In the roofing industry, some of the biggest expenses contractors will have to handle when running a roofing business are labor, materials and their fleet. In this Coffee Conversations ...
Not every roof needs replacing
By Emma Peterson. Learn how RejuvaRoofs rehydrates and reactivates steep-slope roofing products. Meet RejuvaRoofs, an innovative company that is helping contractors extend the lifespan of a roof! To learn more about this company, Megan Ellsworth sat with Jen Silvers, the founder of RejuvaRoofs, for an episode of Roofing Road ...
4 community reroofing programs
By Emma Peterson. Around the country, communities and roofers are coming together to protect their neighbors from the elements. A roof is a crucial part of protecting your home and family from the elements, but is also an expensive investment, one that can be out of reach for many ...
Shining a light on curb appeal
By Emma Peterson. Four different types of lighting that can upgrade any exterior. While curb appeal might first seem like a surface-level aesthetic choice, the right design can actually greatly increase a home’s value. As a paper from Sriram Villupuram, associate professor in the Department of Finance and Real ...
Short episodes, big insights
By Emma Peterson. Get fast, reliable roofing advice and insights from the AskARoofer Minisode series. One part of your home or building that you probably don’t see much of is your roof. It is out-of-sight, out-of-mind most of the time and you probably only think about it when a problem, ...
Find your community at the 2025 PSP/Deck Expo
By Emma Peterson. These special events are the perfect place to connect to other professionals, build your network and have some fun! If you are a professional in the outdoor industry, whether that’s pool maintenance, spa design, deck creation or something else, there is one place to be this October ...
Planting for beauty and bounty
By Emma Peterson. Level up your landscaping by adding food-producing plants to an ornamental garden. You’ve probably heard of edible arrangements, but have you heard of edible landscaping? This is the practice of incorporating edible plants into a landscape following design principles. It’s perfect for homeowners who either don’t have ...
Soak up all the learning opportunities at the 2025 PSP Expo!
By Emma Peterson. Expand your skills through expert-led education and an extensive expo hall at this year’s Pool Spa Patio Expo and Deck Expo. We’re are mere weeks away from the kickoff of the 2025 Pool Spa Patio (PSP) Expo, sponsored by the Pool and Hot Tub Alliance (PHTA), ...
