Emma Peterson, Senior Content Developer
Empowering roofing contractors with training
By Emma Peterson. Whether it’s a formal class or a message to an expert for advice, training is key to success. In an episode of Roofing Road Trips®, Heidi J. Ellsworth met with Kyle Stavish and Chris Kuykendall of Mule-Hide about training needs in the coatings industry and what options ...
Virginia U.S. Army veteran receives new roof
By Emma Peterson. The Roof Deployment Program supports veterans like Ronald Pendleton in need. Ronald Pendleton lives in his family’s home in Millwood, Virginia, which is more than 100 years old. Originally built with a tin roof, the home has once been redone with shingles. However, since then, it hasn’t ...
Navigating the metal roofing industry
By Emma Peterson. As the metal industry grows, it can be challenging to find the right elements you need to elevate your business. The MetalVue Dealer Portal helps contractors identify areas of growth and implement changes for success! In a MetalTalk™ webinar, Heidi J. Ellsworth sat down with Dominic Caminata ...
New technology is pushing shingles’ performance further
By Emma Peterson. New technological developments are pushing shingles into a new era. In the first Read Listen Watch® (RLW) of 2024, Heidi J. Ellsworth met with Melissa Dunson of TAMKO® to talk about the science of creating roof shingles that are durable and easy to install. Melissa is ...
Malco Products pushes the industry forward
By Emma Peterson. By developing tools with feedback, daily use and efficiency in mind, Malco sets contractors up for success. In Season 1, Episode 27 of MetalCast™, Karen Edward spoke to Jon Olson of Malco Products about METALCON 2023 and how they are pushing boundaries in the industry. They are ...
The power of color in contracting
By Emma Peterson. Color trends naturally shift. Keeping up with them can be challenging, but can improve your sales. In an episode of MetalCast, Karen Edwards met with Brynn Wildenauer and Kiki Redhead to talk about the importance of color choice. Brynn is an architectural color designer for the ...
Get excited for the 2024 SprayFoam Convention!
By Emma Peterson SPFA was founded on helping the industry grow through education and they are continuing that mission today, 50 years later. 2024 marks the 50th anniversary of the Spray Polyurethane Foam Alliance (SPFA) and they’re excited to celebrate at their SprayFoam Convention in March! To prepare, Megan Ellsworth ...
Building beyond a business resource
By Emma Peterson. Roofing associations are incredible resources for networking and business growth opportunities. But they also foster community. In Season 5, Episode 53 of Roofing Road Trips™, Heather Greenwell and Rick Heath Carlisle met with host Megan Ellsworth to talk about the Viriginia Association of Roofing Professionals (VARP). Heather ...
Guiding the next generation across the skill gap
By Emma Peterson. Through the People Make Roofing campaign, McCormack Partners is building a more diverse and secure future for the industry. In Season 5, Episode 61 of Roofing Road Trips®, Heidi J. Ellsworth crossed the pond to speak with Luke McCormack, the CEO of McCormack Partners. Luke grew ...
Holiday heroes keep a family safe and sound for the holidays
By Emma Peterson. The best gift this holiday season came to this mom of four in the form of a free roof. DryHome Roofing and Siding in Northern Virginia hosted their 21st annual Free Roof for the Holidays program last December. They have served their community for over 35 ...









