Emma Peterson, Senior Content Developer
The power of a fast installation in liquid applied roofing systems
By Emma Peterson. From lower labor needs to increased flexibility, Tremco’s new roof coating is making installations easier than ever. In an episode of Roofing Road Trips®, Josh Poole from Tremco Roofing Division met with host Heidi J. Ellsworth to discuss the release of AlphaGuard™ FC LO and what ...
Evaluating when a roof is ready for a fluid-applied system
By Emma Peterson. Learn how to figure out when it’s time for a commercial roof to get a repair versus a restoration. In this new episode of CoatingsTalk, Chris Kuykendall from Mule-Hide Products spoke to Heidi J. Ellsworth about the process of restoring a roof using a fluid-applied roofing system. ...
The devil is in the details when it comes to proper snow retention
By Emma Peterson. Snow retention is key to the safety of a building and those around it, but it is not a one size fits all solution. In an episode of MetalCast™, Heidi J. Ellsworth hosted Mindy Dahlquist of TRA Snow and Sun to talk about the importance of snow ...
How snow retention keeps both properties and people safer
By Emma Peterson. While many homeowners shovel their paths and driveways in the snowy months to be clear and safe, it is equally important that the same care be given to their roofs. Winter weather brings homeowners a whole new series of challenges, with snow being one of the most ...
It’s time for the ORCA 2024 Mini Roofing Expo!
By Emma Peterson. Learn about industry trends, connect with others in the field and explore new tools at ORCA’s one day expo! Oklahoma Roofing Contractors Association (ORCA) is hosting their annual Roundup Mini Expo on March 5, 2024 in Oklahoma City. ORCA knows that trade shows can seem intimidating ...
Banking on TRUSS for financial support
By Emma Peterson. Learn about how a contractor-specific bank can serve you and your business goals better. In the new MetalCast™ episode, Karen Edwards sits down with Matthew Smith of Truss to talk about why having a dedicated banking partner in the industry is key to business growth. Matthew is ...
Level up with Analytics 2.0
By Emma Peterson. Improve your sales management with Ingage’s new program and analytic tools. In this episode of Roofing Road Trips®, Host Heidi J. Ellsworth meets up virtually with Cody Carnes, an account executive at Ingage, to talk about Ingage Analytics 2.0 and how it improves sales management and training. ...
Virginia U.S. Army veteran receives new roof
By Emma Peterson. The Roof Deployment Program supports veterans like Ronald Pendleton in need. Ronald Pendleton lives in his family’s home in Millwood, Virginia, which is more than 100 years old. Originally built with a tin roof, the home has once been redone with shingles. However, since then, it hasn’t ...
Understanding and applying sustainable building methods
By Emma Peterson. Sustainability often seems like an abstract, unattainable goal, but there are many simple changes you can make to incorporate efforts into your current operations. Heidi J. Ellsworth met with Shawn Stanley from IB Roof Systems™ for an episode of Roofing RoadTrips® to talk about how contractors ...
Empowering roofing contractors with training
By Emma Peterson. Whether it’s a formal class or a message to an expert for advice, training is key to success. In an episode of Roofing Road Trips®, Heidi J. Ellsworth met with Kyle Stavish and Chris Kuykendall of Mule-Hide about training needs in the coatings industry and what options ...









