Emma Peterson, Senior Content Developer
Building more than a tool, building a network
By Emma Peterson. Learn how Roofle’s new software integrates other programs and information to make it a must-have tool! In Season 5, Episode 93 of Roofing Road Trips™, Heidi J. Ellsworth spoke with Travis Harvego and Chris Morris from Roofle. The duo shared about the new RoofQuote Pro 2.0 software, ...
Leading the industry for 30 years
By Emma Peterson. Learn about Simply Affordable Roofing’s history in the industry and how they are continuing to develop their skills and business. In a live interview from the International Roofing Expo 2024, Karen Edwards caught up with Chris Ekerson, Brandon Smith, Kendall Ekerson and Nalani Smith from R-Club ...
Supporting their community by saving a roof
By Emma Peterson. A local roofing company helps a community member in need. Over the summer, Susan Duncan was looking to replace the roof on both her home and her late mother’s. She found the name of a company she believed to be credible and did her best to check ...
Building trust in the industry
By Emma Peterson. With almost 50 years of experience, RCAT continues to build programs to help contractors succeed. In this episode of Roofing Road Trips™, Megan Ellsworth spoke to Sarah Ramon, the executive director of the Roofing Contractors Association of Texas (RCAT). RCAT was founded almost 50 years ago ...
Local roofing industry has its community’s back
By Emma Peterson. Learn how IB Roof Systems and other industry members jumped at the chance to help a local charity. The Ronald McDonald House is a national nonprofit which creates spaces for families to stay while their children receive medical care. As Dee Andrews, the executive director of the ...
Setting up your business toolkit
By Emma Peterson. Starting a new business brings in a lot of moving parts, by developing an effective business toolkit you can make that manageable and profitable. In this Roofing Road Trips® episode, Heidi J. Ellsworth went down south to Dallas, Texas to learn about having the right strategies in ...
Asking the right questions, getting accurate answers
By Emma Peterson. Improve your business by building a change mindset, based on self-reflection and data. In this new Read Listen Watch® (RLW), Heidi J. Ellsworth hosted Eugene Zukowski, Michael Black and Alex Pegnato to talk about the power of data. Eugene is Jobba Trade Technologies’ senior product specialist; Michael ...
This program is keeping residents safe and sound
By Emma Peterson. The Renew Detroit program works to specifically help senior citizens and disabled residents get the help they need to keep their homes. Detroit residents like Heloyse Moore have lived in the same place for decades, she’s lived in her home since 1962. She has become a pillar ...
Innovating the way to the top
By Emma Peterson. With almost 75 years in the industry, Malco Products is dedicated to listening to the industry and creating the solutions they need. In Season 6, Episode 7 of Roofing Road Trips®, Heidi J. Ellsworth spoke with Rich Benninghoff and Rebecca Talbot of Malco Products. Rich has been ...
Build a lasting connection with your customers through color
By Emma Peterson. Succeeding in the roofing industry requires more than building structures and developing materials, it requires understanding your customers’ emotions. In this Coffee Conversations®, Heidi J. Ellsworth hosts a panel of industry professionals who discuss the importance of emotional intelligence in the roofing industry. The panel included Sue ...
