Emma Peterson, Senior Content Developer
Building safety into your job site
By Emma Peterson. Keeping track of all the moving parts can be hard, but it’s easier with the WSRCA Safety Companion App. From safety guidelines to OSHA regulations to every little task on site and behind the scenes, there’s a lot to keep track of when starting a new ...
Paying it forward, one roof at a time
By Emma Peterson. How a neighbor’s kindness and a stranger’s gift saved this mother’s roof. To Amy Koonce, the sound of nail guns was a welcome sound. Amy is a single mom of two kids and on top of caring for medical conditions, paying for a new roof was ...
Local roofing industry has its community’s back
By Emma Peterson. Learn how IB Roof Systems and other industry members jumped at the chance to help a local charity. The Ronald McDonald House is a national nonprofit which creates spaces for families to stay while their children receive medical care. As Dee Andrews, the executive director of the ...
Let's coat this town!
By Emma Peterson. Learn how coatings are the key to building a cooler future. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke to CEO and President of Topps Products Inc., James T. Thomas. Topps was founded in the 1950s and James came into the company in ...
Understanding underlayment
By Emma Peterson. Learn about the two main categories of underlayment and where they should be used on your roof. Underlayment is a crucial part of your roof, but too often it flies under the radar. In this AskARoofer Podcast, Alice Reynolds and Megan Ellsworth spoke with Dominic Favazza from ...
Check out some of this year's developments in snow retention!
By Emma Peterson. During IRE, we caught up with TRA Sun and Snow for an interview! See what products and programs they’re working on! Back in February, the Coffee Shops’ crew were thrilled to join exhibitors and attendees at the 2024 International Roofing Expo (IRE). This three-day event is ...
Challenges when working with historical roofs
By Emma Peterson. Learn from the company that has worked on the U.S. Capitol about best practices for restoring a historic roof. In this AskARoofer Podcast episode, Megan Ellsworth and Lauren White spoke to Bob Kraft from Wagner Roofing Company about all things historical restoration. Bob is a project executive ...
Finding that forever customer
By Emma Peterson. Learn how to maintain and grow your client base alongside your business. In Season 5, Episode 76 of Roofing Road Trips®, Heidi J. Ellsworth sat down with Steve and Randy Kruse from Kruse Brothers to talk about bringing in the coveted long-term customer. Their family has been ...
The evolution of industry training processes
By Emma Peterson. Learn about the different routes available to getting the training your team needs to achieve success in the coatings industry. In the inaugural episode of CoatingsTalk, host Heidi J. Ellsworth met with Johnny Walker from APOC Roofing to talk about contractors’ needs for training and the ...
The roles within risk management
By Emma Peterson. From the owner to the work crew to the manufacturers, every role in a project has a part in ensuring its success. In a recent Read Listen Watch® webinar, Heidi J. Ellsworth met with Jon Belnap from IB Roof Systems to discuss risk management in commercial ...









