Cotney Consulting Group
Marketing for today's market
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
Expanding horizons: Starting a sheet metal fabrication business
MCS Influencer John Kenney says starting a sheet metal fabrication business as a roofing contractor offers a promising avenue for growth and diversification. For roofing contractors looking to diversify their service offerings, starting a sheet metal fabrication business can be a lucrative venture. This expansion allows for the in-house production of ...
4 steps to assembling the estimating puzzle
By John Kenney, Cotney Consulting Group. Estimating the costs of a roofing project is like a puzzle; make sure you know all the steps for a successful estimation! One of the first steps to starting a roofing project is making an accurate estimate. These are essential to running a profitable ...
5 steps to mastering cost estimating
By John Kenney, Cotney Consulting Group. Learn how to balance the art and science of estimating to build a reliable cost history. In order to have a successful roofing project, you must first create an accurate estimate of the costs involved. This estimate will help your company reach all of ...
Essential strategies for enhancing job site safety
By Cotney Consulting Group. It is crucial for contractors to make sure safety is the top priority when on a roof. Construction work is one of the most dangerous professions, with job site accidents posing significant risks to worker safety and company operations. For roofing contractors, mitigating safety hazards is a ...
It’s time to re-evaluate your marketing strategy
By Emma Peterson. With Gen Z representing 40% of all global consumers, it’s time to design marketing campaigns that account for their perspectives. A recent report by Redfin tracked homeownership trends across generations between 2022 and 2023. The report found that, while Millennials and Generation X saw rises in homeownership, ...
Build successful management solutions with Smartsheet
By John Kenney, Cotney Consulting Group. Learn how Smartsheet can help you make your roofing business more efficient and profitable. Project management is a crucial part of working in the roofing industry, but it can present some unique challenges. In order to run a successful and profitable roofing business, contractors ...
The roofing industry’s secret weapon
By Emma Peterson. John Kenney has gone from rooftop apprentice to a consulting leader. Learn how his experience can help you and your business through the COO on Demand program! John Kenney’s journey in the roofing industry started as an apprentice on a roof in the Northeast. Today, he is ...
Shifting your scope
By John Kenney, Cotney Consulting Group. Learn how to effectively manage change work orders when they become necessary on the job. Modifying the scope of a project can be a stressful but necessary part of many projects as unexpected scenarios pop up. The ensuing change work orders (CWOs) or additional ...
The art of risk and crisis management
By Jesse Sanchez. Elevate your game with expert insights on mastering resilience in risk and crisis management. Enhance your expertise in risk and crisis management with exclusive insights tailored for R-Club members. In this upcoming R-Club training webinar, John Kenney from Cotney Consulting Group will explore mastering resilience amidst uncertainty. ...
