By Cotney Consulting Group.
In the postwar construction boom of the 1950s, few roofing products stood out like Tectum Roof Deck Systems. This brochure features a stunning example of modernist design — the Fairlane Bowling Alley in Madison Heights, Michigan — with its striking folded plate roofline supported by lightweight Tectum panels.
Tectum's composite decking was a game-changer: Made from excelsior wood fibers bonded with cement, it offered strength, acoustic control, insulation and design flexibility — all critical for the evolving architecture of the mid-century era.
Promoted with phrases like “Bonus-Width Planks Now Available,” this product helped contractors and architects like Hardwood and Stitt push boundaries on both form and function. Lightweight yet durable, Tectum became a go-to choice for schools, gyms, auditoriums and commercial spaces across America.
This architectural gem reminds us how materials innovation shaped not just buildings — but bold new visions of the built environment.
Cover image source: RoadsideArchitecture.com
Learn more about Cotney Consulting Group in their Coffee Shop Directory or visit www.cotneyconsulting.com.
About Cotney Consulting Group
Unlike other “business” consultants, Cotney has 65+ years’ experience solving the problems of roofing companies. With real experience running 8-figure, multi-million dollar companies, our consultants did not learn about business consulting from a book — we have experienced the same problems that you have, solved them and moved on to create a storied history of success. We can share our experiences with you and help you achieve success. Learn more at www.cotneyconsulting.com.
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