"Proven performance” — A roofing brand you can trust

By Emma Peterson. 

Learn about IKO Industries and their commitment to homeowners’ satisfaction. 

When it comes to a home improvement project, homeowners have a lot to consider. Should you hire a consultant, architect or designer? Should you try to do everything yourself? Which products, companies and brands are the most reliable, affordable and best fit for your home?  

In a podcast episode, Jack Gottesman, marketing services and loyalty program group director of IKO Industries, discussed how homeowners are diving deep into these projects and questions. For over 70 years, IKO Industries has provided homeowners with high-quality roofing products and services. They are dedicated to sharing knowledge and connecting homeowners with the best contractors in their area. 

At the 2025 International Roofing Expo, IKO announced a relaunch of their brand with a new, homeowner-centric website and tagline: “proven performance.” Jack elaborated, “When it came to relaunching, we realized two things: contractors come to our website to learn about who we are and to learn about our products, but homeowners are also coming to our website and researching more than they ever have before.” 

Performance 

First and foremost, performance is key for IKO and has been proven over the years. Jack shared, “We really feel that the tagline proven performance defines who IKO has become over the last couple of years. The big distinguisher is our Dynasty and Nordic performance class shingles. These have features like the ArmourZone wide nailing zone, the reinforcement in the back, the FastLock sealant and the Advantage size that is bigger than most other shingles in the industry that have taken the roofing world by storm over the last couple of years.” 

Aesthetics 

Another way IKO is helping homeowners find what they are looking for is through the development of new colors to fit any aesthetic. As Jack pointed out, homeowners are looking at their spaces as more permanent residences and finding ways to make houses into their dream homes. To help with this, IKO is leading the way into new colors and aesthetic options. Jack gave an example, saying, “We innovated something called matte black and launched it at the end of 2024. The market needed this and the market wanted this, and we are thrilled with what we anticipated the market's response to be and what it has been.”   

In addition to creating new colors, IKO has also made partnerships (such as one with Scott McGillivray from HGTV) to share information and guidance about aesthetics with homeowners visiting their website. Jack explained, “One of the many things that Scott does on our site is talk about color inspiration. And we have mood boards from both him and other people with very good color taste available on our website for reference.” 

Trust 

The final piece of the puzzle for homeowners looking to create their dream space is to find the right professional to help them. And yet again, IKO is stepping up to help them find that easily. Jack explained, “We've realized that homeowners are coming to our website and wanting to find a roofer that they can trust. So that's where our ROOFPRO program, which is our network of thousands of roofers that are installing IKO products with huge smiles on their faces, comes in.”   

Roofs are a huge investment, and one that you often will only deal with once or twice in your life. Being able to find the products that will perform and look the way you want and then easily find a roofing expert to install them is invaluable today. And that’s exactly what IKO is offering.   

Learn more about IKO’s commitment to homeowners and their various products and services.