New roof color blends designed for the Sunshine State

By Emma Peterson. 

How Newpoint™ Concrete Roof Tiles deliver durability, efficiency and style in the face of heat, humidity and hurricanes. 

The climate of Florida presents a unique challenge for roofers. From salty seawater spray and consistent moisture to humidity and extreme UV exposure that gives the state its moniker, residents can’t use just any roofing material. Which is why Westlake Royal Building Products launched their Newpoint™ Concrete Roof Tiles, designed with challenging climates in mind.  

Newpoint roofs deliver unmatched peace of mind for homeowners living in places with climates, like Florida. The tiles not only come with a Class 4 impact resistance and a Class A fire rating but are certified for even the most extreme wind zones. The result? When you install a Newpoint roof, you can be confident that you are delivering peace of mind and safety to your customers. Additionally, these tiles are naturally resistant to things like rot, insects and UV damage. With a Newpoint concrete roof, homeowners can trust that they’ll get lasting strength and energy efficiency that keeps homes more comfortable with lower maintenance requirements.  

And the best part? Your customers don’t have to sacrifice aesthetics in favor of incredible durability. Westlake’s team knows how important curb appeal is to the value of a home, and that good curb appeal is created through a combination of architecture and exterior finishes. Subsequently, Newpoint tiles come in a wide variety of color blends that allow your customers to design a roof that fits their neighborhood and their preferences. 

For the Floridian market in particular, the Westlake team just announced four unique tile color blends for the Newpoint line:  

• Tidalwood Blend: A natural mix of tan and brown tones inspired by stone that provides unmatched depth. 
• Cypress Bay Blend: The color blend's rich brown palette creates a warm, grounded character creating a timeless look.  
• Smoky Bay Blend: Muted grays layered over deep browns create a weathered, stone-like effect perfect for a more modern aesthetic. 
• Coastal Dune: Has a soft, sandy tone that creates a stunning, sun-washed look perfectly suited for bright Florida environments. 

The development of these four colors allows Florida professionals to give their customers more ways to customize their home without compromising the crucial performance factors a roof needs to withstand the local climate challenges. Newpoint Concrete Roof Tiles are yet another testiment of Westlake’s dedication to blending timeless style, regional relevance, and dependable concrete tile performance. 

Learn more at www.westlakeroyalbuildingproducts.com/roofing/newpoint.