Launching for National Curb Appeal Month: “FRESH Home Exterior Colors” eBook

DaVinci Roofscapes National curb appeal month
August 1, 2023 at 3:00 p.m.

By DaVinci Roofscapes.

Check out Kate Smith's new eBook for this year's National Curb Appeal Month.

With long summer days still ahead of us, August is the perfect time to reflect on how to make upgrades to our houses, lawns and landscaping. During National Curb Appeal Month in August, DaVinci Roofscapes™ offers a variety of tips for color coordinating the home exterior. 

The slate and shake composite roofing manufacturer has issued an updated version of its popular ebook, “FRESH Home Exterior Colors.” Authored by internationally recognized color expert Kate Smith, the ebook offers insights into creating a cohesive home exterior by considering several key elements:  

  • Fixed features 
  • Regional colors 
  • Environment and surroundings 
  • Style of the house 
  • Historic and HOA colors 

“As a certified color professional, I use the FRESH approach to select colors for home exteriors,” says Smith, president of Sensational Color. “By following the steps in this guidebook, homeowners can use the same easy process to choose colors for their home exteriors that will create exceptional curb appeal.” 

Smith recommends taking a “top down” approach when accessing the home. For most home designs, the roof accounts for much of the home’s visual impact. After determining the fixed features of the home exterior — for example, the brick or stonework — she relates that their color casts can then help determine the direction for the color of the roof and other elements of the home. 

“The eBook guides homeowners through looking at their home with a set of fresh eyes,” says Smith. “There are tips to understand things they may not have previously considered. Such as how historic colors may come into play based on the design of their home. Or, how accent colors on shutters and trim can unite the entire look of a home, enhancing its curb appeal. 

“National Curb Appeal Month is the ideal time to take a new look at a home exterior. No matter the age of the house, you can evaluate if upgrades are needed. Something as simple as re-painting the front door and shutters can make a big impact on the home’s overall look. And, if a major part of the home needs replacing, like windows, roofing or siding, it’s good to apply the FRESH approach found in the ebook to unite the home’s exterior appearance.” 

Because it’s not always easy for people to truly envision how their home will look with different colors and products, Smith encourages homeowners to use online manufacturer visualizers. The free DaVinci Color Visualizer allows a person to upload a photo of their home and then “try on” different composite slate or shake roofing, exterior walls, trim and accent walls in a variety of color combinations. Different sample style homes are also available if a homeowner would prefer not to upload a photo of their own home. 

For additional curb appeal and color ideas, homeowners can view the Color Palettes created by Smith along with the additional color eBooks, color FAQ and color details offered on the Color Inspiration page of the DaVinci website.  

Learn more about DaVinci Roofscapes in their Coffee Shop Directory or visit

About DaVinci Roofscapes
The experienced team members at DaVinci Roofscapes develop and manufacture industry-leading polymer slate and shake roofing systems with an authentic look and superior performance. DaVinci leads the industry in the greatest selection of colors, tile thickness and tile width variety. The company's reliable products have a limited lifetime warranty and are 100 percent recyclable. All DaVinci high-performing roofing products are proudly made in America where the company is a member of the National Association of Home Builders, the National Association of Roofing Contractors, the Cool Roof Rating Council and the U.S. Green Building Council. For information call 1-800-328-4624 or visit

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