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Will Lorenz - RCS & CCS Influencer & AAR Expert

Roofing

Roofing's Take on Tariffs - PODCAST TRANSCRIPT

Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings and Trent Cotney of Adams and Reese. You can read the interview below, listen to the podcast or watch the recording. Heidi Ellsworth: Hello and welcome to Coffee Conversations. My name is Heidi Ellsworth ...


The value of knowing what

The value of training your team to identify roof issues

CCS Influencer Will Lorenz says having an educated sales force that can highlight what's happening on a roof helps customers adequately make decisions about what's in the best interest of their roof. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read ...


LIVE from IRE 2025 with General Coatings! - PODCAST TRANSCRIPT

LIVE from IRE 2025 with General Coatings! - PODCAST TRANSCRIPT

Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or watch the recording. Intro: Hello, and welcome back to the sound stage at the International Roofing Expo. My name is Heidi Ellsworth and we've had the best ...


The Coffee Shops™ Announce 2025 Influencers

The Coffee Shops™ Announce 2025 Influencers

Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...


CCSI Feb Will Lorenz

Forming strong customer bonds with AI

CCS Influencer Will Lorenz says that depth of relationship between people is quicker and efficient because of AI. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, ...


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