Will Lorenz - RCS & CCS Influencer & AAR Expert
Why contractors are taking a fresh look at spray foam
By Dani Sheehan. As more contractors look for ways to differentiate themselves, spray foam roofing offers an opportunity to do more with less. Tight schedules, complex details and growing competition are pushing contractors to look for systems that simplify installation without sacrificing performance. During a recent conversation at Western Roofing ...
Push the industry forward by joining an association
RCS Influencer Will Lorenz says organizations like NRCA and Roofing Alliance are key to solving labor issues. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Jenny Yu: Hi everyone, my name is Jenny ...
Tips for success in 2026
CCS Influencer Will Lorenz shares his expert tips for finding success in the new year. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings. You can listen to the interview or read the transcript below. Dani Sheehan: Hi, I'm Dani Sheehan from CoatingsCoffeeShop and I'm ...
The Coffee Shops™ announce 2026 CoatingsCoffeeShop™ Coatings Influencers
Industry leaders share insights on the trends and challenges shaping the coatings industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announce the 2026 Influencers for CoatingsCoffeeShop®. On a monthly basis, Influencers contribute expert perspectives on the issues driving ...
Preparing your crew and your equipment
RCS Influencer Will Lorenz says the off-season is all about preparing for the next busy season. Editor's note: The following is a transcript of a conversation with Will Lorenz of General Coatings Manufacturing Corp. You can Read the transcript below, Listen to the interview or Watch the recording. Jenny Yu: Hi ...
The Coffee Shops™ announce 2026 RoofersCoffeeShop® Roofing Influencers
RCS Influencers celebrate their tenth year of giving back to the roofing industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for RoofersCoffeeShop®. Each month, Influencers weigh in on timely topics impacting their respective industries, from technology ...
Take care of your roof with consistent inspections
AAR Expert Will Lorenz says proactive maintenance is key for commercial roof performance. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, I'm Alex Tolle ...
Celebrating coatings content from 2025!
By Dani Sheehan. From fluid-applied roofing to green roofs and cutting-edge estimating tools, 2025 was a year of innovation and education across the coatings industry. From industry-shaping insights to on-the-ground interviews at the biggest trade shows of the year, 2025 was full of standout stories across the roofing community. This ...
Putting a spotlight on the state of spray foam roofing
By Jesse Sanchez. General Coatings and NRCA dive into what makes spray foam roofing a practical solution for contractors. This episode of Coffee Conversations® took a close look at spray foam roofing’s role in modern roof systems and why it has been under-examined despite decades of proven performance. Sponsored by ...
A smarter way to extend roof life
By Dani Sheehan. EVERROOF coatings offer a practical way to deliver value: longer roof life, better performance at the weak points and major cost savings. Warehouses operate on notoriously thin margins, and their owners often prioritize the lowest possible first-cost roof systems. When tasked with these projects, contractors face a ...
