Viotell Metal Concepts
Tips for winter roof protection every homeowner should know
By Viotell Metal Concepts. Take these proactive steps to protect your investment and ensure your roof is ready for the winter ahead. Winter weather can be unforgiving, and roofs often take the brunt of it. Heavy snow, ice formations and temperature swings can weaken roof systems if they aren’t ...
An up-close view of the latest in metal
By Anna Lockhart. METALCON 2025 offered attendees a front row view of the latest design trends and innovations hitting the market. Live from the trade show floor at the 2025 METALCON expo in Las Vegas, Nevada, host Heidi J. Ellsworth sat down with a panel of metal ...
Stop ice dams before they start
By Viotell Metal Concepts. Smart roofing isn’t just about looks; it’s your best defense against winter’s worst. Every winter, perfectly good homes fall victim to a sneaky rooftop menace, and most homeowners don’t even know it's happening until it’s too late. Ice dams don’t knock; they creep in under shingles, ...
The Coffee Shops™ Announce 2026 MetalCoffeeShop™ Metal Influencers
Metal Influencers bring knowledge, experience and vision to contractors nationwide, shaping the future of metal construction. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for MetalCoffeeShop®(MCS). MCS Influencers share their expertise each month on ...
Upgrade your roof in time for wildfire season
By Viotell Metal Concepts. Fire-resistant roofing materials offer protection, savings and peace of mind for homeowners in high-risk regions. If you live near open terrain, fire season isn’t a “what if” — it’s a “when.” When wildfires do strike, your roof is your home’s first defense. That’s why upgrading ...
How to avoid losing insurance coverage
By Viotell Metal Concepts. Upgrading your roof to meet fire safety codes can help maintain your home insurance coverage and protect your home. Receiving notice that your home insurance policy won’t be renewed is never welcome news, but it is, unfortunately, a reality for many. The main culprit? Fire ...
The state of the metal industry
By Jenny Yu. Metal contractors from across the nation highlight growth, regional differences and workforce concerns in a special panel of industry leaders. On August 6, 2025, METALCON and MetalCoffeeShop® joined forces to host a special webinar titled “Metal Contractors Share the Real Deal.” The panel featured leaders from ...
Securing home insurance in a fire zone
By Viotell Metal Concepts. Starting with your roof materials and grounds maintenance, here are some tips for preparing for fire season. It’s almost wildfire season again, and that means many people need to make sure they are prepared for the worst-case scenario. If you live in a fire zone, ...
More than just metal materials: True pieces of art
By Jenny Yu. Meet the heart and passion behind Viotell Metal Concepts’ roofing masterpieces. When you listen to people who are truly excited and passionate about what they are talking about, it’s hard not to be excited and passionate, too. That is the case when listening to this episode ...
Anthony Ortega and Gonzalo Tellez - Forming the Future of Metal - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Viotell Metal Concepts, CEO and Founder Gonzalo Tellez and COO, Anthony Ortega. You can read the interview below, listen to the podcast or watch the recording. Intro: Welcome to MetalCast, the podcast where we're turning up the heat on ...
