Viotell Metal Concepts
Showcasing company values and culture through social media
MCS Influencer Anthony Ortega says social media isn't just about marketing; it's about alignment. I used to think social media was mostly marketing. Post a finished project; say something funny, entertaining or polished and move on. Over time, I’ve changed my mind. In our world, especially in metal and roofing, culture ...
An industry expert explains your roofing options
By Viotell Metal Concepts. Location, climate and material performance are all factors that should inform your roofing decisions. Choosing the right roofing material is one of the most important decisions a homeowner can make, especially in climates that experience extreme heat, heavy snow and rapid temperature changes. Here at Viotell ...
Championing women in the metal industry
MCS Influencer Anthony Ortega says women bring another level of expertise and insight into male-dominated industries. Editor's note: The following is the transcript of a live interview with Anthony Ortega of Viotell Metal Concepts. You can Read the interview below, Listen to the podcast or Watch the recording. Jenny Yu: Hi everyone. ...
5 indicators it's time for a roof inspection
By Viotell Metal Concepts. Professional inspections help catch damage early in a climate that tests roofing systems year-round. Some roofs show early warning signs long before a leak or structural problem appears, while others fail after years of quiet deterioration. Knowing what to watch for can make the difference between ...
The art of metal roofing
By Jenny Yu. Through custom fabrication and close collaboration with architects, Viotell Metal Concepts is redefining the role of metal in modern building design. For Viotell Metal Concepts, metal isn’t just a building material. It’s an art form. The company’s approach bridges functionality and design, transforming roofing into architectural ...
Tips for winter roof protection every homeowner should know
By Viotell Metal Concepts. Take these proactive steps to protect your investment and ensure your roof is ready for the winter ahead. Winter weather can be unforgiving, and roofs often take the brunt of it. Heavy snow, ice formations and temperature swings can weaken roof systems if they aren’t ...
An up-close view of the latest in metal
By Anna Lockhart. METALCON 2025 offered attendees a front row view of the latest design trends and innovations hitting the market. Live from the trade show floor at the 2025 METALCON expo in Las Vegas, Nevada, host Heidi J. Ellsworth sat down with a panel of metal ...
Stop ice dams before they start
By Viotell Metal Concepts. Smart roofing isn’t just about looks; it’s your best defense against winter’s worst. Every winter, perfectly good homes fall victim to a sneaky rooftop menace, and most homeowners don’t even know it's happening until it’s too late. Ice dams don’t knock; they creep in under shingles, ...
The Coffee Shops™ Announce 2026 MetalCoffeeShop™ Metal Influencers
Metal Influencers bring knowledge, experience and vision to contractors nationwide, shaping the future of metal construction. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2026 Influencers for MetalCoffeeShop®(MCS). MCS Influencers share their expertise each month on ...
Upgrade your roof in time for wildfire season
By Viotell Metal Concepts. Fire-resistant roofing materials offer protection, savings and peace of mind for homeowners in high-risk regions. If you live near open terrain, fire season isn’t a “what if” — it’s a “when.” When wildfires do strike, your roof is your home’s first defense. That’s why upgrading ...
