Source One Marketing
Keeping the personal touch in private equity
RCS Influencer Randy Chaffee says private equity is more approachable than many think. Editor's note: The following is a transcript of a conversation with Randy Chaffee of Source One Marketing. You can listen to the interview or read the transcript below. Emma Richardson: Hi everyone, I'm Emma Richardson here with RoofersCoffeeShop.com, ...
Joining the metal bandwagon
MCS Influencer Randy Chaffee emphasizes the importance of selling the benefits of metal's sustainabiliy, not just talking about it. Editor's note: The following is a transcript of a conversation with Randy Chaffee, partner of Source One Marketing. You can Read the transcript below, Listen to the interview or Watch the interview ...
Overcoming fear and uncertainty with technology
MCS Influencer Randy Chaffee says that communication is the key to adopting new technology. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen to the podcast or watch the recording. Emma Richardson: Hi everyone, I'm ...
Metal roofing and HOA misconceptions
MCS Influencer Randy Chaffee says to always start with the elephant in the room when it comes to talking about metal roofs with HOAs. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen to the ...
The role of technology in staying competitive
By Emma Peterson. The importance of technology in both business marketing and employee retention. In the modern world, especially as a business, technology is no longer an option, it is a requirement for staying competitive. To dive into how this applies for roofing contractors and professionals, Randy Chaffee of ...
Why relationships still drive success in roofing sales
By Jenny Yu. Industry leaders discuss how manufacturer reps continue to bridge the gap between contractors, distributors and suppliers. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jim Rizzo of PermaBond and Randy Chaffee, RCS Influencer and owner of Source One Marketing, to discuss ...
Increasing visibility of career opportunities in the metal industry
MCS Influencer Randy Chaffee says none of us operate in the industry alone; every good job reflects well on the industry. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch ...
Live in the industry, not off of the industry
RCS Influencer Randy Chaffee says when it comes to leveraging industry associations, it doesn't have to be an all or nothing; get involved in one thing. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen ...
Hybrid mentorship: Valuing insights from every generation
MCS Influencer Randy Chaffee says that by working together, mentors and their protégés can come up with the best solutions. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Check out Randy Chaffee's latest book — Asphalt and Algorithms
In Asphalt and Algorithms, veteran sales pro Randy Chaffee shares how he successfully evolved from a traditional road warrior into a modern hybrid sales leader—blending the best of old-school relationship building with today’s digital tools. With over 40 years of experience in the trenches of the metal roofing and post-frame building ...
