Rackley Roofing
The Roofing Industry Must Keep Up With Ever-Evolving Technology
By John Kenney, Cotney Consulting Group. How the COVID-19 pandemic has accelerated technological advancement in business and what roofing contractors need to do to keep up. History has shown us that those who do not adapt to their evolving environment become extinct. Technology, and the constant change it promotes, is the evolutionary ...
Fall Inspections Equal Great Customer Service
RCS Influencer Michelle Boykin says that maintenance programs build trust and long-term relationships. As a roofing contractor, we are the eyes and ears for the roofs of most of our customers. They may seldom, or more likely, never actually step foot on their roof. Instead, they must rely ...
Local Suppliers Know You
RCS Influencer Michelle Boykin says that their local suppliers helped them get through high-demand situations with ease. Earlier this year, our area (Tennessee) was hit with massive tornadoes. While this isn’t necessarily anything out of the ordinary in our part of the country, the storms hit harder than what ...
Be Intentional When Trying New Products
RCS Influencer Michelle Boykin says that companies should ask what problem a new product will solve for them. Being innovative in any industry can be tough. As you begin a search for a new product or idea, you can sometimes create a domino effect of being attracted to anything bright, ...
5 Reasons to Offer Health Insurance to Employees
RCS Influencer Michelle Boykin says that offering benefits such as health insurance is one more way to stand out above competitors and other industries when recruiting. As a roofing contractor, we are always looking for ways to stand out above not only our competitors, but other industries, especially with recruiting new ...
Roofing Road Trips Podcast: Michelle Boykin
By Lauren White, RCS Reporter. Michelle shares her journey of starting a service department from nothing. Michelle Boykin has been instrumental in the development of the service department at Rackley Roofing. She filled many roles as the service department grew. Starting as a receptionist, she then worked as a service coordinator ...
Using Technology to Run Your Business Virtually
RCS Influencer Michelle Boykin says that now is the time to use technology to your advantage. The most important thing that we were able to do at Rackley Roofing is to try to keep everything as normal as we can for everyone. We are fortunate to be in an area where ...
Roofing Road Trip with Michelle Boykin- PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Michelle Boykin. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello, this is Heidi Ellsworth Roofers Coffee Shop partner and I am here today for another Roofing Road Trip with Heidi podcast and I ...
RT3 Special Webinar #2: This Week's Buzz and Tactics for Running Your Roofing Business
The Roofing Technology Think Tank (RT3) announced the second webinar in its special series geared toward helping contractors successfully navigate running their businesses during the Coronavirus pandemic. Topics include: Commercial Roofing Technology Expert: Michelle Boykin, Rackley Roofing How Rackley Roofing made their commercial roofing company 100% virtual and an update on how the ...
NWIR Seattle Chapter Will Host Michelle Boykin
By Lauren White, RCS Reporter. Please note that due to the recent national health advisories and decisions by Washington’s governor, NWIR has postponed this event until the fall. They will be honoring those tickets already purchased and updating the Eventbrite tickets once the date has been decided on. Don’t miss this ...
