Metal Roofing Alliance (MRA)
Building a resilient future
Residential contractors are beginning to see a shift towards more durable, long-lasting roofing solutions. Is the change worth it? As we continue into the 2025 calendar year, residential contractors are taking note of a very obvious shift in homeowners’ needs. In an industry where asphalt shingles once reigned supreme above ...
Ken Gieseke: industry advocate’s commitment to promoting metal roofing helped shape the industry’s direction
For more than 30 years, Ken Gieseke has advocated for metal roofing and wall panels. For more than 30 years, Ken Gieseke has advocated for metal roofing and wall panels. Through his efforts at industry associations and McElroy Metal in Bossier City, La., where he is senior vice president, Gieseke contributed ...
Popular gathering returns for women: ‘Metal & Mimosas’ at METALCON
METALCON offers women in metal construction a high-energy morning of networking, inspiration and industry empowerment. With more and more women taking a career path into the metal construction industry, the organizers of METALCON are inviting women to inspire and be inspired by other women at Metal & Mimosas during the upcoming ...
A library of knowledge at your fingertips
By Emma Peterson. MRA’s website has a wealth of knowledge and connections for homeowners and contractors alike. Just last year, the Metal Roofing Alliance (MRA) relaunched their website with a fresh look and new content. The main goal of this refresh? Building a one-stop library of resources that not only ...
MRA’s digital transformation
By Emma Peterson. Learn how MRA’s website relaunch facilitates connections between homeowners and contractors. The Metal Roofing Alliance (MRA) kicked off the new year in style with a website launch. Now, almost halfway through the year, we are still exploring the benefits and resources it features. To get the behind-the-scenes ...
A growing sector: Metal roofing
By Emma Peterson. Brian McLaughlin shares insights on the exponential growth of the metal roofing market over the last 15 years. Recently, the metal roofing industry has experienced rapid growth. In this MetalTalk, Karen Edwards sits down with Carlisle Architectural Metals (CAM) Director of Associations, Brian McLaughlin, to talk about ...
Metal — The hottest topic in Chicago during the MCA Summer Meeting
By Karen L. Edwards Metal Construction Association (MCA) members gathered in Rosemont, Illinois to learn about the latest happenings in the metal construction industry. Current economic landscape The summer meeting kicked off with a keynote presentation from the Chief Economist of Armada Corporation, Chris Kuehl, who shared updates on ...
The shore thing: Durable roofing for the harshest marine environments
By Metal Roofing Alliance. Coastal natives know the drill: when it comes to living seaside, it’s important to have the proper roof system to survive the weather. In coastal climates where salt water and raging storms are common, it’s important to have a roof that will endure for ...
Reality check: Does increasing home resiliency really make (dollars and) sense?
Two homeowners in the heart of hurricane zone say their home is living proof. In the home improvement and construction industry, the buzz is all about home “hardening” and making homes more resilient in order to better withstand climate extremes. That’s especially true in places like Florida and the Gulf coast, ...
Making it count: Capturing homeowner attention in a fast-paced world
By Anna Lockhart. In the day and age of social media and short attention spans, it’s critical to have a simplistic, yet catchy marketing strategy. Does your messaging meet the cut? In a recent Coffee Conversations sponsored by Metal Roofing Alliance (MRA), host Karen Edwards sat down with ...
